Term Paper Instructions
Learning Objective
Students will examine the development of the distinctive features of one culture in
relation to another with the goal of conducting commerce between these countries. This
will be achieved by an exploration of the cultural, historical, legal, political, economic,
technological, and other factors that affect businesses operating globally. Students will
also demonstrate an understanding of the structures, systems, and interrelationships
between cultures within contemporary contexts
Overview
Your task is to select a consumer product, product line, or retail store from any country.
You will then select another country in which that product or brand is not currently
offered and assess the feasibility of implementing the business venture in this location.
Instructions
As you embark upon your work, you should keep several things in mind:
• This is an individual project – it is NOT a group project.
• Be sure to focus on analysis, and not simply presenting information. A “data dump”
without analysis will result in a low grade. Questions to ask for each item are things like:
What is making these numbers move like this? Why was that year different? What is the
key difference between this firm and their competitor? What are the challenges in
bringing these two cultures together?
• Do not choose a software product (like Google or a video game), a streaming service
(like Netflix, Hulu, or Spotify), or a Conglomerate or B2B company (like General
Electric, Con Edison, or Haliburton).
• Use images, Bar Charts, Line Charts, Pie Charts, and photos whenever possible.
• Cite using footnotes at the bottom of the page.
Specifics
• Each section will contain three (3) parts:
1. Data and information, properly cited from a credible source.
2. Some graphical representation of that information (photos, charts, diagrams, etc).
3. A sound analysis of the data you presented.
• Use Bar Charts, Line Charts, Pie Charts, and photos where appropriate.
• Be sure to analyze the data – do NOT just report it! Questions to ask for each item are
things like: What is making these numbers move like this? Why was that year different?
What is the key difference between this firm and their competitor?
• Cite using footnotes at the bottom of the page.
• Select ONE of the sections below.
Specifics
• Each section will contain three (3) parts:
1. Data and information, properly cited from a credible source.
2. Some graphical representation of that information (photos, charts, diagrams, etc).
3. A sound analysis of the data you presented.
• Use Bar Charts, Line Charts, Pie Charts, and photos where appropriate.
• Be sure to analyze the data – do NOT just report it! Questions to ask for each item are
things like: What is making these numbers move like this? Why was that year different?
What is the key difference between this firm and their competitor?
• Cite using footnotes at the bottom of the page.
• Select ONE of the sections below.
section 1: Financial and Economic Analysis
1) Financial Analysis (2-3 pages)
a) Analyze the firm’s Income Statement for the most recent 5 years available.
i) How have revenue and net income changed over time?
ii) What has caused these changes?
b) Analyze the Balance Sheet for the most recent 5 years available.
i) How have their overall debt and cash holdings been changing over time and why?
c) Provide or calculate their Current Ratio, Debt/Equity Ratio, and Inventory Turnover
Ratio for the past 5 years and comment on how these ratios have changed over time.
Then compare these ratios with one of their main competitors.
i) How do they compare to this competitor?
2) Economic Analysis (2-3 pages)
a) Provide a 5-year history of GDP (Per Capita), Unemployment, Currency Exchange vis-à-
vis the US Dollar, and Inflation for that country.
i) How have these numbers been changing over time?
ii) What explains these changes?
3) Financial Plan (2 pages)
a) How much will it cost to bring this store or products to the chosen country?
b) How much revenue do you expect to earn in the first year (explain this in detail)?
c) How will you mitigate Foreign Exchange Risk? Be specific
