Task
You are required to prepare a 5-year strategy review to shareholders for
evaluating the business simulation activity of a listed (registered) company
of your choice.
In your report you should cover:
– Vision and Strategy (e.g. vision, values, mission, HR, Culture)
– Performance review of each year’s progress including:
✓ Competition analysis: Porter’s Five Forces; market choice/ share;
competitors; internal capabilities; industry trends/ attractiveness;
✓ Simulation performance results
✓ Performance analysis (evaluation of strategy, decisions – Marketing/
HR/ Logistics / Finance / Product development / Event response
– Future Plans and Recommendations (Key decisions for next 5 years, identify
any changes to current strategy, why and how to achieve, recommendations
based on your performance and analysis, potential growth, internalisation/
diversification or acquisition)
– Appendix (include full Business Plan)
Further Details:
Performance review:
o Assess the success of the strategy or strategies compared to industry
conditions and competitors
o Analyse company performance e.g. comparing actual performance with
targets in Business Plan, financial data analysis, decision analysis, and
justification of performance measures and strategy, application or
business scorecard etc.
Performance analysis further details:
o Explain why business plan achieves / missed, why performance better/
worse than competitors.
o Explain differences from competitors/ industry
o Explain any changes made to business plan and company, why, any
impact.
Assessment Criteria
Your assignment will be marked according to the following criteria:
1) Understanding and Reading: The depth of your reading (number, range and
quality of sources) and understanding of it. You are expected to read the
essential and further readings for the question that you choose. You need to
use these readings to support your argument/discussion; you cannot rely on
personal opinion or unsupported statements.
2) Critical Analysis: The level of critical analysis in your writing and the quality of
the argument developed. You cannot rely on simple description, but have to
apply knowledge and theory from the readings to critically engage with the
material.
3) Structure: Your ability to develop a clear, logical structure for your essay
which addresses the question and guides the reader. Your essay and outline
should include a clear introduction, a cogently argued main body, and a
conclusion that summarises the argument and answers the overall question.
4) Presentation and Referencing: Your ability to express yourself clearly in
English using appropriate terminology, correct spelling and grammar. The
extent to which your essay is correctly referenced using the Harvard system of
referencing in-text and with a reference list
