Tasks to complete for Brand You – Personal reflection and professional development
Pre-work (before commencing this assignment)
Before starting the assignment, please be sure that you review the following:
Managing oneselfLinks to an external site. (Drucker, 2008).
The brand called youLinks to an external site. (Peters, 1997).
Chapter 3 What do I want to stand for?Links to an external site. (Wilson & Blumenthal, 2008).
Soft skills for business success: Building Australia’s future workforceLinks to an external site. (Deloitte Access Economics, 2017).
Complete the following personal strengths inventories and quizzes to help you identify your strengths and areas of expertise:
The VIA character strengths surveyLinks to an external site. (VIA Institute on Character, n.d.).
Quiz yourself: do you lead with emotional intelligence?Links to an external site. (Harvard Business Review, 2015).
How good are your listening skills?Links to an external site. (Mind Tools, 2023).
Personal values assessmentLinks to an external site. (Personal values n.d.).
For this assignment, you will write a report using the COM10011 Assignment 3 Report template (DOCX 337 KB)Download COM10011 Assignment 3 Report template (DOCX 337 KB)
. Your report will contain the following sections:
Introduction (150 words)—introduce the report and refer to relevant literature.
Strong points and areas of expertise (300 words)—summarise your personal strengths using the PVA and VIA surveys from the pre-work.
Key elements of an impressive LinkedIn profile (350 words)—identify what makes a powerful and effective LinkedIn profile by discussing three strong profiles of business leaders.
My ‘Future self’ profile (200 words)—design a ‘Future self’ LinkedIn profile.
Development Action Plan (300 words)—decide what steps you need to take to fill in your skills gaps.
Reflection (500 words)—reflect on your experiences in this unit and your own professional development.
References—list the references referred to in your report using APA 7 style.
The following information will guide you through the main steps in the report.
Step 1: What are your strengths and areas of expertise?
Using the findings from the pre-work and any supporting literature, describe your key strengths and areas of expertise. What did you learn about your core characteristics, emotional intelligence, listening skills, and personal values? This will form Section 2.0 in your report.
Step 2: Develop a ‘Future self’ LinkedIn profile
Identify three entrepreneurs or business leaders who you aspire to be like. You will paste copies of their LinkedIn profiles into the report as Appendix 1.
Reflect on the LinkedIn profiles you have collected. Identify three key elements to having a powerful and effective LinkedIn profile, and why you aspire to be like your chosen entrepreneurs or business leaders. You will use this reflection as part of Section 3.0 of your report.
Think about where you would like to be five years in the future. Start by identifying what experiences, skills and knowledge you would like your future self to have. Imagine what the LinkedIn profile of your future self would look like. Using some of the elements that you identified as making a strong LinkedIn profile, write a mock-up LinkedIn profile that inspires you. Be sure that your future self LinkedIn profile has:
captured the essence of Brand ‘You’ with the key strengths you have developed
a list of the professional experiences you have gained
organisations you have volunteered for
professional associations of which you are a member
notable achievements.
This profile will form Section 4.0 my future self in your report.
Step 3: A Development Action Plan (DAP)
Complete the Employability Skills Audit (Table 1 in Section 5.1 of your report). Take particular note of any areas you identify as needing further development in the final column of the report. This table will not form part of your final word count.
Use the Employability Skills Audit table (in particular where you answered ‘YES’ in the final column) to prepare a Development Action Plan (Table 2 in Section 5.2 of your report). You may like to revisit 11.4 Activity 1: Employability skills audit for help with this step.
The aim of your DAP is to help your future self become a reality. You need to identify the skills, knowledge and experiences you feel that you need to gain or develop over the next few years to have the future self profile of which you will be proud. Take a look at the following student exemplar at an HD standard: DAP Exemplar (DOC 38 KB)Download DAP Exemplar (DOC 38 KB)
.Your DAP will form part of your final word count.
Step 4: Reflect
Write a reflection on what you have learned in this unit (you may like to revisit Week 11: Reflection and reflective writing for help with this step) and everything you have learned about yourself from the previous sections of the report, including:
your personal strengths and areas of expertise (from Section 2.0)
what makes a good LinkedIn profile (from Section 3.0)
what skills and experiences do you want to gain over the coming years (from Section 4.0)
how this unit has assisted you to identify your personal strengths and inspire your personal and professional development (from Section 5.0).
Step 5: Finalise your report
Your final steps of this report will include any sections you have not yet completed, including the Introduction, References and Appendix 1 (inspiring LinkedIn profiles). Use the notes contained within the report template to guide you.
Supporting articles provided and other relevant articles drawn from your own personal research need to be cited within your submission and included in the reference section. These also need to be formatted using APA 7 style.
