Sustainable Advocacy: We WILL bring change!
The Visual Sustainability Advocacy Presentation incorporates an implementable organizational sustainability transformation action plan. The plan should include key organizational values, purpose, and business missions for broadening leadership engagement at all levels. You should review the deliverables that must be submitted and ensure that each of the presentation content elements have been incorporated into the final deliverables.
Instructions
Presentation Content Elements
This project should represent a culmination of what you have learned and submitted as assignments throughout this course. Presentation content elements should be introduced in separate segments and must include the following:
Sustainability Change Steps: Using an applicable definition of sustainability, formulate key change steps for impacting sustainability changes in your organization or industry. (Citations required!)
Sustainability Change Framework: Generate an implementable and organizationally appropriate change framework with a rationale for application. (Frameworks can be from any SMGT course or, with faculty approval, one that you have uncovered in your research.)
Sustainability Workflow: Prepare a strategic sustainability workflow targeting 2–3 areas in an org workflow where processes and practices avail themselves for sustainability actions.
Sustainability-focused DEIA Targets: Integrate diversity, equity, inclusion, and accessibility into shared organizational sustainability values, ensuring internal and external social justice imperatives.
Sustainability Value in Organizational Culture: Demonstrate where shared sustainability values and organizational culture allow for thriving leadership at all levels.
Sustainability Advocacy Plan: Present a sustainability advocacy plan for engaging organizational adoption. Target the sustainability stakeholders and utilize appropriate language to engage at all levels.
Peer Review Reflection: In the Week 6 Discussion, you will participate in peer reviews of project drafts. The purpose of peer review is to help refine one another’s thinking for the final presentations. You will draft a 1-page peer review reflection addressing the proffered peer feedback critiques from your Week 6 Discussion. You should combine your peer reflection with your own presentation thoughts into a single-page reflection. Reflections should address adoption, implementation, and any expectations of organizational acceptance or barriers to acceptance.
Final Project Submission
The final project submission should include the following deliverables:
Presentation of a slide deck, infomercial, infographic, or movie with voiceover to provide depth and context
5–8 slides maximum; total recorded length of 3 minutes or less
A 1-page written reflection of the project for implementation that incorporates feedback gained during the peer review process
I Have attatched the draft and outline as well, the topic will be on the hospitality industry. please incorporate the feedback i got from my peers:
Hi Bryant,
First off, great job! This draft is thought out and really does focus deeply in both organization change and integrating sustainability into every level within an organization. I am not very familiar with how the hospitality industry works so it was cool to learn a little bit more about that!
How have they developed a potential plan of action to be forecast as an organizational win for raising sustainability awareness?
You have done a really great job of detailing how you will raise organizational sustainability awareness. This is seen in you wanting to provide equal access to sustainability-related training for all employees but also your steps to engage relevant stakeholders to make a case for sustainability as it relates to business. I think you could consider a little more how you want to change the organization. You have laid out workflows that need to shift but maybe consider what needs to unfreeze in Lewin’s model and what needs to be changed in order to freeze to having a company with sustainability at the core of all it does. How will you create a sense of urgency to signal sustainability efforts need to be rushed? How will specific shifts in culture and operations result in a more sustainable future? How will you measure sustainability effort? Just some questions that I thought of!
Will there be an increase in organizational motivation due to expanded knowledge? If so, how?
What I do really love about your approach is that it assures organizational wide expansion of motivation and knowledge by proposing that all be educated on matters of sustainability. This could not only ignite passion for sustainability within employees but it could also help everyone have similar language for sustainability. I love the idea of having employees lead sustainability initiatives. Different hotels could have different sustainability challenges encouraging employees to lead from where they are could encourage innovative ways to tackle specific challenges.
How will their plan enable alignment of organizational and stakeholder values and expand corporate culture and sustainability engagement across the institution or industry?
Your plan does include stakeholder involvement and has a strong focus on building a sustainable company culture that fosters sustainability engagement. I think something you could consider is collaboration with different organizations to meet your workflow changes like circular waste management and energy efficiency. Different organizations who specialize in circular waste management could provide insight into best practices. Maybe consider a little deeper how a company will track and communicate sustainability progress (i.e through a sustainability framework maybe?).
Overall great job! Let me know if you have any questions about my responses!
Hi Bryant,
I love this topic – sustainable hospitality is not something that I would have initially considered. Lewin’s three stage model is of great use for this topic; unfreezing, changing, and refreezing is a great way to make change in a company that does not feel performative.
Your drive to provide training for employees throughout different levels of the company as well as using existing channels to promote your cause allows for your plan of action to be seamlessly integrated in an organization whose culture might be more spread out due to the nature of hospitality.
Employee led sustainability initiatives makes the most sense in this industry as hospitality is so employee-led due to its spread out geographic nature. Sustainability as a core pillar of the company allows for incentivizing employee efforts overall; more sustainable employees may be more likely for a raise or promotion. Employee led sustainability fulfills a grassroots approach and allows for better overall education in an organic and comfortable way. What sustainability initiatives will employees spearhead? I would love to hear some specifics!
Your direct reference to stakeholder involvement creates a great overall community feel. I wonder how you could increase overall stakeholder involvement? How can stakeholders who are not direct employees feel the impact of this? How can we make the consumer more aware?
Overall very well done. Thorough and well researched. I am excited to see your final presentation as well as dig into some of the articles you used to research this!
