Students should select a Fortune 500 company not discussed in class and analyze its CSR strategy and implications. The analysis should cover the following points:
1. **Company Description and CSR Strategy Alignment with Values (20%)**
– Briefly describe the company.
– Identify and highlight the most relevant parts of its CSR strategy and discuss how they align with your values (cf. preparation in Week 2, SCA1).
2. **Critical Evaluation of CSR Principles (15%)**
– Critically evaluate the principles adopted by the company.
– List five positive and five negative aspects of the CSR strategy.
3. **Digitalization and Impact on Strategy, Consumer Needs, and Social Media (15%)**
– Assess the level of digitalization within the company.
– Explore how digitalization affects its strategy and addresses consumer needs and desires.
– Examine the impact of the company’s use of social media on its results.
4. **Global vs. Local Impact (15%)**
– Determine if the company operates globally or locally.
– Discuss why and how it chooses this approach.
– Identify critical key differences in acting in the other way.
5. **Recommendations for CSR Strategy Improvement (50%)**
– Provide a list of five recommendations on how to improve the CSR strategy.
The paper should include an introduction and conclusion, be 2500 words (+/- 10%), A4 paper, double-spaced, in Times New Roman, size 12 font. Ensure proper citations, references, and Bibliography (APA7) are in place. Use the [Harvard Referencing Generator](https://www.mybib.com/tools/harvard-referencing-generator) for assistance.
