Students are expected to research and evaluate four companies’
websites and career pages. Students will evaluate recruitment and
employer branding strategies and methods and develop higher level
linkages between what they observe and what they have learned in the
program, outlining similarities and differences and offering evaluation
and criticism of the recruitment and employer branding strategies and
methods for those companies while recommending ways for improvement
based on what they have learned as well as further studies/research.
Students should prepare an analysis report, organized as they see
appropriate for the topic, in a way that address all the questions
provided for this research. The report should include an introduction
and conclusion, should be 8-10 pages (double spaced), APA standards and
12 pts size font. You must also provide a properly cited reference page
at the end of the document (including all websites visited).
Objectives
Assess and identify employer branding techniques
Assess online recruiting best practices
Examine strategies for recruiting a more diverse workforce
Identify various methods used for external recruitment
Required Materials
Dessler, G., & Chhinzer, N. (2020). Human resources management in Canada (14th Canadian ed.). Pearson Canada Inc.
ISBN-13: 978-0-13-485619-3
Review chapter 6 of the course textbook
Instructions
1. Select and visit four company websites of your choice (not
including the textbook example of McDonald’s in Chapter 6) and review
their approach to employer branding and recruitment. Conduct research to
gather information to address but not limited to the following
questions:
a. Of the four companies, identify one that is exemplary (i.e., makes
you want to apply) and one that requires improvement (i.e., makes you
question whether you would want to work there). What were your reasons
for making these choices?
b. How have these companies incorporated social media to support their branding?
c. What best practices are being used? (refer to best practices suggested throughout Chapter 6 of the textbook).
d. What is being done (if anything) to recruit a more diverse workforce?
e. What type of external recruitment methods do these companies use
on these websites? Do they use recruitment websites like indeed.ca or
LinkedIn? What is the usefulness of this type of recruitment websites to
potential candidates?
