Stategic Plan #1 is attched- must read in order to complete this assignment must be witin the same organization used. PLEASE READ ATTACHEMENTS
Submit Phase 2 (Markets served and Sources of Income, SWOT, and Action Plan ) of your strategic plan. I will provide you with feedback on your submission. Must submit all sections for full credit.
directions
Markets Served and Sources of Income
(1 page)
Identify the primary market of the healthcare organization that is serves. Also, identify the sources of income for the healthcare organization. These sections may have some overlap.
Markets Served – For this section, I want you to discuss what services are the biggest income drivers. Do you have specific services or treatment that drive business? The markets served section should cover the area your organization serves. What are the largest generator of income? For example, if you are a rehab facility, are the patients there mostly for short-term rehab or long-term rehab? If you are a hospital, do you serve a large number of uninsured patients utilizing the ER? These are just some examples. So not only should this section cover your market area, but you can also discuss the types of services that generate the most income.
Sources of income: Describe your payer-mix. For example, if a large portion of your patient population are elderly, then most likely, the payer will be Medicare. But who else?
SWOT Analysis
(1-2 pages)
In this section, you will conduct a SWOT analysis in which you will discuss the current positioning of your organization. Strengths and opportunities are somewhat related, while weaknesses and threats are also loosely related.
Strengths: Identify their service strategy. How is the organization able to retain their existing market share?
Weaknesses: Identify areas for improvement. Are there areas of weaknesses if compared to their competitors?
Opportunities: What opportunities are out there in the market for the organization to capture? How will the organization grow and expand their market share or to reach into new market territory?
Threats: Think about the competition faced by the organization. How can the competition faced by the organization erode the company’s past and present successes? Think about internal and external challenges that the organization is facing or may face (i.e. outside competition, federal/state government regulations that pertains to healthcare organization and policies, challenges of internal and external environments)
Action Plan
(1 page)
In a table format, provide the action plan (execution) for the strategic plan. Categorize your objectives into year 1 objectives, year 2 objectives and year 3 objectives. The action plan table will include the following columns:
· Objectives (include the targeted accomplishment date or range)
· Action steps: What do you need to do to implement strategy
· Who will carry out these changes (what is the position title)
· Resources needed to carry out the changes (i.e. cost, staff, etc.)
References
Include a list of references used in your strategic plan. Also, must include in-text citations that correspond to the references listed in the reference list. Note: To earn full points for your references, in-text citations need to be present and it needs to correspond to the references as listed in the reference section.
Stategic Plan #1 is attched- must read in order to complete this assignment must be witin the same organization used. PLEASE READ ATTACHEMENTS
