Select a television infomercial. Evaluate the presentation using the following questions:
Does the presenter deliver information clearly and engage the audience? Does the infomercial fulfill its purpose—to convince the audience to buy the product?
Does the presenter use visual aids effectively? How?
Is the presenter’s vocal delivery effective? Why or why not?
Is the presenter’s body language effective? How does the presenter use body language to connect with the television audience and to emphasize the product’s value?
What is an infomercial on television?
An infomercial is a longer-form video or television advertisement that acts as a stand-alone program to pitch a good or service with a call to action. Infomercials are different from regular commercials because they last longer and have no breaks in the program.
Essential Activities:
Select an Infomercial: Infomercials, Inc.
Notes:
This written assignment should be completed no later than Sunday at 11:59 PM EST
Written assignment requirements:
At least 1,500 words, double spaced
Microsoft Word format; 1” margins; 12 pt. Times New Roman or Arial
APA 7th edition formatting (see Start Here tab for example of APA 7th edition formatting)
Include cover page
At least two (2) sources and corresponding in-text citations, formatted per APA 7th edition
Review the Written Assignment Rubric available in the Start Here tab
Select a television infomercial. Evaluate the presentation using the following q
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