Scenario
Due to the increasing patient demand for emergency medical care in your community, you are considering the possibility of opening a new urgent care center. In order to secure funding for your project, you will need to present some key information to your lenders. You have been specifically asked to analyze market structure, monopolies, and monopsonies. You have also been asked to provide information on the demand for health insurance and the supply of health insurance along with factors that influence the healthcare labor market.
Instructions
Develop a PowerPoint Presentation with a minimum of 12 slides, including the title and sources slides that contain the following information. Note that PowerPoint slides must include detailed speaker notes.
- Create an overview of the healthcare market structure that includes at least three current key players in your area (Examples: Other hospitals, urgent care centers, physician offices).
- Analyze in detail, monopolies and monopsonies in the selected market area.
- Assess the demand for health insurance and supply of health insurance from the public and private sector healthcare markets.
- Create an overview of healthcare labor supply and factors that influence labor demand for healthcare workers.
Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
Presentation Requirements
Your submitted presentation should follow these formatting requirements:
- Include a cover slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover slide is included in the required number of slides.
- Sources slide(s) at the end of the presentation with five quality sources cited using the Strayer Writing Standards format.
- Speaker notes should be detailed and submitted with slides.
- Use clear bullet points with a summary when needed. Presentation slides should be clear and concise about health services strategic marketing using proper writing mechanics.
- Use pictures, diagrams, and graphs where applicable to make your slides more appealing.
- Use PexelsLinks to an external site., or similar sites, for free stock photos and videos you may use in your presentation.
The specific course learning outcome associated with this assignment is:
- Analyze market structure and competition in healthcare.
