Scenario:
Golden Pets is having a party, and they need your help to promote it. The goal is raise money for the shelter, which will be used to update its facilities, add more room and help it save more dogs. For the event to be successful, they need to secure sponsors, willing to pay $2,500 or more. Sponsor benefits depend on the type of event, such as reserved seating, access to any VIP-only events and recognition in event promotion materials.
Resources:
Scenario overviewDownload Scenario overview
Estimated Time for Completion: 60 minutes
Target Course Objectives
Develop written materials that adhere to rules of punctuation and grammar, follow industry standards and abide by legal and ethical considerations.
Prepare written materials that align with organizational goals, principles of strategy, priority publics, and messaging
Analyze communication research and materials for strategic messaging and content development.
Create high-quality documents for use in a variety of strategic disciplines: public relations, advertising, sales and marketing, and business communication.
Instructions
Using the same event details from the Module 10 Assignment, prepare a fundraising message to potential sponsors.
Your submission will be formatted as an e-blast, complete with a subject line. The document will be between 150-250 words.
Your submission must follow the guidance for writing fundraising messages and e-blasts in section 4H of the textbook and 5C on business correspondence. Grammar, spelling, and punctuation errors will detract from your grade for this assignment.
Submit this assignment by attaching your Word document by Sunday at 11:59 pm Central.
