Respond to the following in a minimum of 175 words:
You may not recognize the corporate name, but Deckers Outdoor Corporation’s footwear products are among some of the most well-known brands in the world. From UGG sheepskin boots and Teva sport sandals to Simple shoes, Deckers flip-flops, and Tsubo footwear, Deckers is committed to building niche footwear brands into global brands with market leadership positions. Net sales for fiscal year 2007 were close to $449 million. The video focuses on Decker’s forecasting process, but along the way gives important insights into how it manages its supply chain, beginning with the design of new prototypes and ending with final shipments from its warehouse to retail stores or online customers.
Discuss 1). How much does the forecasting process at Deckers correspond with the “typical forecasting
process” described at the end of this chapter? 2). Based on what you see in the video, what kinds of information technology are used to make forecasts, maintain accurate inventory records, and project future inventory levels. 3). What factors make forecasting at Deckers particularly challenging? How can forecasts be made for seasonal, fashionable products for which there is no history file? What are the costs of over-forecasting demand for such items? Under-forecasting? 4). What are the benefits of leveling aggregate demand by having a portfolio of products that create 365-day demand? 5). Deckers plans to expand internationally, thereby increasing the volume of shoes it must manage in the supply chain and the pattern of material flows. What implications does this strategy have on forecasting, order quantities, logistics, and relationships with its suppliers and customers?
Due Monday
Reply to at least two of your classmates. Be constructive and professional in your responses.
A substantive post reply should follow this criterion:
• Range from 75 to 150 words
• Integrate theory, research, and/or professional experience
• Include specific examples and/or substantiating evidence
• Include in-text citations and references in APA format
• Stay on topic and address the course objectives
• Demonstrate proper spelling, grammar, and scholarly tone
The following items do not count toward participation:
• Formal assignments (Individual)
• Posts that merely state agreement or reiterate a previous post
• Private messages
• Notes sent to the facilitator’s email address
Substantive Post Criteria
Please remember the criteria for a substantive post. A substantive post demonstrates substance and contribution to the understanding and application of ideas by doing one or more of the following:
Reflection about meaning: Describe what something means or new insights it provides or raise a question as a seed for clarification or further discussion.
Analysis: Discuss relevant themes, concepts, main ideas, components, or relationships among ideas. Or, identify hidden assumptions or fallacies in reasoning.
Elaboration: Build on ideas of others or ideas found in the readings by adding details, examples, a different viewpoint, or other relevant information.
Application: Provide examples of how principles or concepts can be applied to actual situations or discuss the implications of theory for practice.
Synthesis: Integrate multiple views to provide a summary, a new perspective, or a creative refashioning of ideas.
Evaluation: Assess the accuracy, reasonableness, or quality of ideas.
Example:
A case can be made that several competitive priorities are not considered in the EOQ model. It is sometimes difficult to place a dollar value on these competitive advantages, but the advantages invariably go to the low-inventory, small lot-size firm (Krajewski, Malhotra, & Ritzman, 2016, p. 342). As the supply chain manager, if the EOQ is too large, what is the “ideal” lot size?
Krajewski, L. J. Malhotra, M. K., & Ritzman, L.P. (2016). Operations management: Processes and supply chains (11th ed.). Upper Saddle River, NJ: Pearson.
**Please remember each substantive post must incorporate a reference and an in-text citation from the course materials or outside research to illustrate comprehension.
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