Required Materials
Dessler, G., & Chhinzer, N. (2020). Human resources management in Canada (14th Canadian ed.). Pearson Canada Inc.
ISBN-13: 978-0-13-485619-3
Chapter 5
Case Incident: How to Downsize Successfully While Using HRP Fundamentals
A successful franchise owner of a prestigious sporting goods chain is
feeling the effects of technology, with more and more online sales and
less and less customers in the shops. Locally there are three stores,
and typically each store needs the following positions staffed for
optimum profitability and success:
a store manager
an assistant manager
five department managers
and 20 customer service representatives,
Averaging $1 200 000 in annual revenue. However, there has been a
trend of 20 percent sales decline in stores, with an increase of 30
percent sales online (last year the online revenue stream was $300
000). The franchise owner was able to handle all of the online sales
with a team of five full-time remote workers (working from home) last
year.
The owner wants each store to maintain its productivity, which he
measures as the revenue per employee. He also thinks that there is
potential to grow the online business.
Please help the owner by answering the following questions.
Instructions
Research
Conduct research in order to get information to address the following
questions. Ensure you use some of the qualitative and quantitative
techniques described in the course textbook to help formulate your
answers.
a. Using your HR planning expertise, forecast the demand of labour in
the stores and the online environment over the next three years.
b. Assuming an annual 15 percent turnover level of in-store workers
and a 30 percent turnover level of online-focused employees, determine
overall HR supply estimates over the next three years.
c. Report the number of employees that will be surplus or shortages for each part of the business and for each year.
d. Report the numbers of any employees that will need to be
terminated each year and the services that should be provided for them.
e. Additionally, provide some suggestions of activities you could
engage in to determine supply details by internal vs. external
candidates.
Do you forecast a labour shortage or surplus? Develop a clear plan to help address the forecast labour shortage or surplus.
Part 1- Business Report
You are to gather the information and write a business report which
documents the results of your research above and presents it in a
logical manner for senior management of the franchise.
a. Your report must be concise (maximum of 1000 words, double spaced, 12-point font excluding cover page and references page).
b. It must be well-written, but in lay terms so anyone can fully
understand your reasoning. Follow APA format and include a proper
introduction that clearly outlines the purpose and flow of the essay,
and a strong conclusion are important elements.
c. You must also provide a properly cited reference page at the end of the report to support any of your conclusions.
d. You must also provide appropriate academic references (minimum 2)
to support your conclusions or recommendations to the owner. They should
be vetted journal articles and company prospectus information rather
than Internet sources.
e. Remember, your objective is to
provide an analysis on the labour forecast and turnover for the
franchise owner, not simply to answer a series of questions. The
questions are to help you focus your research. Your overall grade will
reflect the strength of your analysis.
NOTE: your plan will need to include three
strategies that focus on at least two of the following areas of HR:
Training, Career Development, Total Rewards, and Turnover Management.
