Replies
Reply to at least two of your small group colleagues with strengths-based feedback. Strengths-based feedback means providing at least one strength and one recommendation. Please demonstrate your leadership and ensure each group colleague has at least two replies.
Peer 1- Shannon
Describe two options you might consider for a fundraising plan or creating awareness of your program.
As background, my program is a medical detoxification facility in Reno, NV. Currently, there is no such facility.
The first option I would take is a targeted literature approach where informative brochures would be delivered to the local hospitals and law enforcement agencies, along with several boxes of doughnuts. While this may sound trite, it actually works quite well because those who have a doughnut will ask where they came from, which then prompts the spread of information about the new facility.
The second would be to reach out to the Reno mayor’s office to see if she is interested in coopting a PR event to gain the interest of our local television media stations. I suspect that this will also be successful as this is the type of program that aligns with the values of our mayor and city council.
Then, choose one idea/option (see Ideas for suggestions) and draft a rough summary to include the following: State the purpose of your message. Who is your audience? How will you reach them? What free or low-cost tools are available for your message? What will be the time frame for the delivery? (For example, if you are doing a fundraising letter, is Giving Tuesday the best day for delivering the letter? If you are doing an event, when would you deliver the ask?) How will you keep the message current? Explain the reason you chose this tool and approach.
Rough draft summary of a flyer or brochure content:
Purpose: Although the facility can be completely funded through grants, the purpose of this solicitation is to bring in funds from community stakeholders so that there is a sense of a community alliance and investment into the success of the facility.
Audience: Health care providers, law enforcement agencies, mental/behavioral health providers, emergency services.
Low-cost tools include reaching out to the mayor’s office. Doughnuts are also low cost as is a personal hand-delivery of the treats and brochures so that personal contact can be made.
Tactically, the best day to deliver these is a Wednesday as there will be less people taking that day off for long weekend and will be less likely to coincide with an existing similar office event, such as regular Friday doughnuts. I would also deliver the treats in the early morning at approximately 8 a.m.
As for contacting the Mayor’s office, I would do that on a Monday or Tuesday and attempt to coordinate speaking to the media on a Friday so it will make the weekend news cycle and be repeated more often.
Peer 2 Leah
Describe two options you might consider for a fundraising plan or creating awareness of your program.
One way is by creating a website and the other is a brochure (Chapter 6. Communications to Promote Interest | Section 13. Creating Brochures | Main Section | Community Tool Box, n.d.)
Then, choose one idea/option (see Ideas for suggestions) and draft a rough summary to include the following:
The purpose of the message will be to raise awareness of the company and the resources available to Veterans. Veterans and doners will be the targeted audiences and they will be reached through social media and websites. Free/low-cost tools that are available are web design classes and other start up business classes available through the Clark County Library. Because September is Suicide prevention month and the data still suggests 22 Veterans a day take their own life, the message is best sent in the month of September. The message remains current as 22 families a day are affected as well as friends, service buddies and others impacted. Sharing the names and stories of these members can keep awareness relevant. I choose this tool and approach because so many people are on their phones and the internet a majority of the day. It is the quickest and cheapest way to reach the targeted audience.
REFERENCES:
Chapter 6. Communications to Promote interest | Section 13. Creating Brochures | Main section | Community Tool Box. (n.d.). https://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/brochures/main
