Read, review, and check for understanding in the module:
External Environment
This is a discussion assignment with two components. The first component has two parts.
The External Environment post
The Internal Environment post
The second component consists of making Marketing Application responses to two of your classmates.
Search the Internet for at least two pieces of news relating to the same company. One of the articles should relate to one of the external environments (demographic, economic, technological, political, and legal environments) of the company and the other article should be related to the organization’s internal environment (strength or weakness). Use the two articles you found to make two initial posts in this discussion forum.
First Initial Post: External Environment: Respond to the following writing prompts:
Fully explain how the article relates to a specific external environment (demographic, economic, technological, political, and legal environments) of the company.
Identify a trend within this external environment and explain how it can impact the company’s marketing strategy.
Include a link to the article.
Posting requirements: 200–250 words with a minimum of two references from OCLS and/or a media resource linked to in this workshop.
Due by the end of the fourth day of the workshop.
Second Initial Post: Internal Environment: Respond to the following writing prompts:
Fully explain how the article relates to the internal environment (strength or weakness) of the company.
Explain how this strength or weakness can impact the company’s marketing strategy.
Include a link to the article.
Posting requirements: 200–250 words with a minimum of two references from OCLS and/or a media resource linked to this workshop.
Due by the end of the fourth day of the workshop.
Response One of Two: External Environment Marketing Application Response: Select one of your classmates’ external environment posts for your marketing analysis response. Address the following questions in your response:
What did you learn from your classmate’s post that can be applied to how the company you researched can improve its marketing strategies? How? Why?
Response requirements: 100–125 words with a minimum of one reference from OCLS and/or a media resource linked to this workshop.
Due by the end of the workshop.
Response Two of Two: Internal Environment Marketing Application Response: Select one of your classmates’ internal environment posts for your marketing analysis response. Address the following questions in your response:
What did you learn from your classmate’s post that can be applied to how the company you researched can improve its marketing strategies? How? Why?
Response requirements: 100–125 words with a minimum of one reference from OCLS and/or a media resource linked to this workshop.
Due by the end of the workshop.
Your postings should also:
Be well developed by providing clear answers evidence of critical thinking.
Add greater depth to the discussion by introducing new ideas.
Provide clarification to classmates’ questions and insight into the discussion.
