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Read: How Amazon Makes It’s Money: https://www.pcmag.com/news/how-amazon-makes-i

April 9, 2024
Management

Read: How Amazon Makes It’s Money: https://www.pcmag.com/news/how-amazon-makes-its-moneyLinks to an external site.
Watch: Excerpt from documentary: Amazon Empire. Interview with Randy Miller, former director of merchandising. (~10 minutes)
https://www.youtube.com/watch?v=UgwA8xfAnWULinks to an external site.
Read: Amazon Used Secret ‘Project Nessie’ Algorithm to Raise Prices – WSJ.pdfDownload Amazon Used Secret ‘Project Nessie’ Algorithm to Raise Prices – WSJ.pdf
Read: FTC vs. Amazon – https://www.ftc.gov/news-events/news/press-releases/2023/09/ftc-sues-amazon-illegally-maintaining-monopoly-powerLinks to an external site.
Watch: Lina Khan background: https://www.wsj.com/tech/ftc-sues-amazon-alleging-illegal-online-marketplace-monopoly-6bd9af23?mod=article_inlineLinks to an external site.
Watch: Lina Khan Current Chair of FTC (Federal Trade Commission) interviewed by Andrew Ross Sorkin (~7 minutes) – Listen to the entire interview to hear Khan explain her perspective of Amazon’s antitrust activities.
https://www.cnbc.com/video/2023/09/27/ftc-chair-lina-khan-amazon-lawsuit-is-about-protecting-free-and-fair-competition.htmlLinks to an external site.
Optional Read: the introduction (pages 1-8) of Khan’s Note in the Yale Law Journal (2017) : Amazon Khan Antitrust.pdf. Download Amazon Khan Antitrust.pdf. I included the entire 96 pages if you are interested. This was written prior to her appointment as Chair of FTC.
Step One: What is your relationship to Amazon? Prior to exposure to the content above, tell me what you knew about Amazon.
Step Two: After you reviewed the provided content, discuss the concept of monopolistic behavior and the potential antitrust violations Amazon might be involved in. Use examples from content above to support your position.
Step Three: Place yourself as the judge and jury for the FTC lawsuit. Based on your review of the materials above (and any other research you locate), how would you decide the case? You can choose to find Amazon guilty or not-guilty of the charges. If you find Amazon guilty, what would you suggest as a punishment for the monopolistic behavior.
This submission should be in essay format, using full sentences, as well as proper spelling and grammar.
The length of your submission should be 1-2 pages, single spaced. As always, Professional Writing Rules for All Assignments will apply.

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