Read chapter 8 in your textbook and then respond to the following in a few sentences:
1. What does the term diversity mean to you?
2. Do you think younger customers are often stereotyped? In what way? How might serving an elderly person be different than serving a young person? Be specific.
Next, think about cultural diversity and do the following:
1. Choose a country (not the US)
2. On the internet go to Hofstede Insights at https://www.hofstede-insights.com/product/compare-countries/.
3. In the middle of the page you will see a box that reads “Type a country”. Type the name of the country you chose in step 1. Also type “United States” into the box. You will use the “United States” information when analyzing the dimensions.
4. You will be shown a graph of the values for your selected country for each of 6 cultural dimensions.
5. Click on “Read More About Chosen Countries” to view more detailed information about your selected country. Review this information and answer the following questions in a few sentences:
a. Which country did you choose?
b. What score did each dimension receive in your selected country?
c. How does the country you selected compare to the United States on each dimension?
d. Based on the information you read about your selected country’s cultural dimensions, how would you adjust your customer service strategies to accommodate your selected country’s culture? Be specific.
You may reference the following article to assist in your analysis: https://www.userlike.com/en/blog/cultural-diversity-customer-service
You do NOT need to reply to a classmate.
