Question
Chapter 3 of the textbook lists various media conglomerates and the businesses they own. Please look at these lists about Disney, News Corporation, 21st Century Fox, Time Warner, CBS and Viacom, and Bertelsmann. Find 2-3 of your favorite media platforms (magazines, radio stations, cable channels, etc.) and discuss how the ownership of that platform might affect your consumption/interpretation of the content.
Address the following questions in your writeup:
- Were any of your favorite media outlets/products in these lists? Which ones? (Example: ESPN, Sports Illustrated magazine, ABC television channel, etc.)
- Did you know before this assignment that some of your favorite media products/companies were owned by a larger corporation?
- Do you think this will affect the way you think/feel/respond to this content you consume regularly? Why or why not?
- Do you think deregulation (this means reducing or removing government power in the media industry. Government regulations create more competition and prevent media conglomerations) should be reversed to put more restrictions on how large a corporation can get? Why or why not?
Instructions
Please submit your write-ups by 11:59 p.m. on Sunday. These contributions should be at least 200 words, and need to be thoughtful and thorough. Contributions that are clearly minimal in effort or simply not meaningful or useful will lose points.
These assignments are graded out of 50 points. We will look at the quality of the responses to give you points.
Your graduate teaching assistants will grade your assignment based on the following rubric:
- Response answers each part of the prompt thoroughly with thoughtful, complete/coherent sentences that incorporate concepts from the chapter readings and assigned supplemental materials: 50 points
- Response answers each part of the prompt but is incomplete or too short, has several errors of grammar, spelling, or punctuation, includes only a references to chapter concepts or supplemental materials: 40 – 49 points
- Response does not answer the prompt or is missing elements of the prompt, has multiple errors of grammar, spelling, or punctuation, does not reference chapter concepts or supplemental materials: 30 – 39 points
- Response does not answer the prompt in any thoughtful way, has so many errors of grammar, spelling, or punctuation that the response is incoherent, does not reference chapter concepts or supplemental materials: 20 – 29 points
