Purpose:
To evaluate an electronic advertisement in a way that the student becomes a more critical consumer. The advertisement will be evaluated by comparing the claims made in the ad to scientific evidence and research findings.
Only evaluate one product/advertisement. (see below)
You will be evaluating the advertisement itself and the product itself (the claims the product makes). Though you will be evaluating both the advertisement itself and the product, the primary purpose of this paper is to analyze the product itself: evaluating the claims made by the product against the literature (e.g., the published studies/articles). As stated in the assignment packet: “the primary purpose of this paper is evaluating the product and whether there is research to support its’ claims.”
References (how many articles do I need?)
You need at least 3 reliable, peer-reviewed journal articles to support your analysis. These studies should be from within the last 10 years. All studies must be cited in the evaluation.
References must be reliable references: peer-reviewed articles published in an academic journal.
Reliable references DO NOT include web-page articles, websites, blog posts, etc.
Again: you need these reliable sources (the peer-reviewed studies) in order to evaluate the claims made by the product. Using the peer-reviewed journal articles you will be able to answer questions such as “Is the use of this product supported by scientific evidence? If so, are there any conflicting results among various studies?”
Quality of References: Acceptable references include any reliable, professional, nutrition, physical education, sports medicine, or scientific journal or book. Unacceptable references include popular magazines (e.g., Runner’s World, American Health, Prevention, Muscle and Fitness) or popular books (The Zone Diet, 50 Ways to Stay Fit on a Busy Schedule, Total-Life Exercise Book). If you are unsure of the reliability of a reference, check with your instructor! Refer to the syllabus for a partial list of acceptable periodicals and online resources.
Products (JUST PICK ONE)
The products are available in the Consumer Product – Fitness Module. You are only evaluating one product. Additionally, this module contains a 20-minute lecture that talks more in-depth about the assignment.
TB12 Vibrating Foam Roller/Sphere.: https://tb12sports.com/products/tb12-vibrating-pliability-sphere-1
You can treat the TB12 Vibrating Pliability Sphere as a vibrating foam roller
Light Speed Compression Calf Guards :https://us.2xu.com/products/elite-mcs-comp-calf-guards-ua3064b-unisex-black-nero
Body Revolution Electrical Muscle Stimulation (EMS): https://my-bodyrevolution.com/collections/our-products/products/full-revolutionLinks to an external site.
The Body Revolution is an EMS unit
Kutting Weight Sauna Suit: (Links to an external site.) https://kuttingweight.com/products/mens-sauna-suit-v3?_pos=4&_sid=a899f19f6&_ss=r
Format
Format details can be found in the Assignment Packet
-Page 1:Title page with the product name/advertisement
– Pages 2 to 4 (or 5): Consumer Product Analysis
– Page 5 or 6: References
When discussing the advertisement or product description, you may make limited use of short quotations (<40 words) from the ad or product description, but they should be in APA format and cited properly with page numbers, and author/year.
Acceptable references include peer-reviewed journal articles from a reliable academic journal
Unacceptable references include (but are not limited to) magazines, blogs, websites, and social media posts.
