Prompt:
INDUSTRY/COMPETITIVENESS ANALYSIS (a ≤10-page report in Word/PDF; Small Group 5 Students Maximum)
Goal: to develop your knowledge of electronic and conventional information sources, comprehension, and skills in competitive strategic IB industry analysis
Steps
Select one of the industry sectors from the globalEDGE database at https://globaledge.msu.edu/global-insights/by/industry (the industry, company, and countries must be different from the one used in your COUNTRY ANALYSIS).
Select one of the corporations listed in the industry sector from step • If interested, select a small/medium size enterprise (SME) of your own choice.
Complete SWOT analysis for the client corporation with the view of its contemplated IB expansion. Relate your SWOT analysis to one of the two (your choice) IB modes: USA outward oriented export driven international marketing or USA outward oriented manufacturing/FDI driven international expansion
Complete competitive strategic competitive global industry analysis supporting the client corporation’s strategic positioning in IB expansion
Support your target country recommendation through theory application, factual material, and analysis (Five Forces of Competition).
Please refer to the following documents that I have attached. The company that my group chose is Tesla. Below, I have attached the Industry Analysis report, which you will be referring to in detail. After referring to the document, you only need to do a) Company Overview and b) Weakness in the SWOT analysis section. Make sure to include facts and figures in the weakness section.
Look at the “my roles” document to understand the format of our paper. I am AJ and I only have company overview and weakness assigned. I have also attached the prompt and examples of previous projects. Please refer to them and let me know if you have any doubts. Cite everything in text and in regular format as well.
