Prior to beginning work on this assignment, read Chapter 17: Personal Selling and Sales Management from the textbook and the article, A Look at the e-Shopping Habits of U.S. and Chinese MillennialsLinks to an external site..
In this final presentation, you will be preparing an executive overview for the senior management team of the challenges and opportunities of expanding into the global market.
In your presentation,
Outline the challenges and opportunities facing the global marketer.
Evaluate at least two strategies for overcoming these challenges, and at least one strategy to seize the opportunities.
Explain how the cultural differences impact the marketing plans and tactics in the United States and China.
Assess the opportunities presented by e-shopping globally (e.g., segmentation analysis, target market analysis) utilizing a framework of analysis, and research approaches.
Analyze alternative modalities for conducting large-scale consumer research in today’s international markets.
Describe at least one legal consideration that should be addressed when marketing internationally.
The Global Marketing Challenges final presentation
Must be eight to 10 slides in length (not including title and references slides) and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s How to Make a PowerPoint PresentationLinks to an external site. resource.
Must include a separate title page with the following:
Title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
Student’s name
Name of institution (The University of Arizona Global Campus)
Course name and number
Instructor’s name
Due date
Must utilize academic voice. See the Academic VoiceLinks to an external site. resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & ConclusionsLinks to an external site. and Writing a Thesis StatementLinks to an external site., refer to the Writing Center resources.
Must use at least four scholarly sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
To assist you in completing the research required for this assignment, view Quick and Easy Library ResearchLinks to an external site. tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.
Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide.
Must include a separate references slide that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References ListLinks to an external site. resource in the Writing Center for specifications.
