Establishing a Pasta factory in Lebanon
(Lebanon is a country in the Middle East region)
Purpose: Prepare a business plan for the establishment of a Pasta factory in the country of Lebanon. The business plan should take into consideration the current context of the country which rely heavily today on importing pasta while he has a severe economic crisis with shortage in USD reserves and local currency (Lebanese pound) devaluation, and low purchasing power here the importance of establishing a Pasta factory in Lebanon to satisfy the needs of the country without relying on the imports.
The business plan should include at least:
I. Introduction:
1. Value proposition map (context clear business concept).
2. Vision canvas to show your North Star and how you think forward.
3. Business model canvas at the beginning of your brainstorming (9 blocks).
II. The market research toolbox
1. Market definition (facts, figures and trends).
2. PESTEL analysis showing opportunities and threats or the context map.
3. Demand analysis (early adopters, empathy map and personas).
4. Competition analysis (analyze competitors and/or inspirations).
5. The positioning map (think about compelling variables on your map).
III. Business model fine-tuning
1. After the market research (what would you keep/change/add/cancel…).
2. Show your final business model.
IV. Contemporary marketing plan
1. Product (details), prototype(s), branding and brand identity prism.
2. Price strategies and price-quality matrix.
3. targeted population
4. Promotion strategies: 5 strategies, add social media tactics and the total
promotion budget.
5. Place or distribution channels (coverage, character, costs…) add your website or app.
6. CRM, loyalty programs and selling strategies (sales force description and
management).
V. Operations management
1. Production diagram in details using the Jigsaw model.
2. Facilities and equipment needed, plant design
3. Suppliers and partners needed (and outsourcing activities).
4. Inventory and distribution, order fulfillment and customer support
4. Schedule and/or Gantt chart.
VI. Human resource management
1. Key managers and your positions/roles.
2. Additional employees if needed (temporary jobs).
3. Organization chart.
4. Company culture.
VII. Legal aspects
1. Legal structure and registration process, etc.
2. Intellectual Property Rights (trademark, copyrights, and/or patents)
nationally/internationally (if you are exporting).
VIII. Financial planning
1. Startup requirements and capital structure.
2. Sales projections, revenue streams, and cost structures
3. Income statement (3-5 years)
4. Cash flow statement (year 1).
5. Balance sheet (Year 1).
6. Ratios.
IX. Business plan pressures and risks (5 minimum) to consider and potential solutions.
1. key risks threatening the business
2. long term goals
3. diversification
X. Corporate Social Responsibility
Create job opportunities, ensuring food for the market and reducing cost of imports for the country with possibility to export later, fighting hunger…
XI. Executive summary: synopsis or narrative summary
