Power Point presentation on ‘Modern Market Research & Data Analysis’
It is about 10 slides PowerPoint presentation with speakers notes, in the set up it says 10 slides = 2750 words in speakers notes HOWEVER feel free do do LESS (about 1500 for the whole presentationshould be more than enough, ideally it should be about 1/2 of page as the presentation should be 15 minutes).
In attachment you will find:
– Assignment Brief
– Assignment Guidelines
Please remember that those are guidelines only to remember about the structure of presentation but it can and it should be changed as it is only BLANK EXAMPLE of the structure.
– Visual Example
Please have a look at a previous presentation, it is a different subject and does not have much to do with current assignment, it is attached only to keep in mind that the slides MUST be visually attractive, eye catching and linked aesthetically with the subject of the presentation.
Please remember to present information on slides in condensed bullet point form and then more in depth information and support of the slides in the speakers notes.
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Time Management Suggestion | 15 Min Breakup -: 1-2 min for Intro & Conclusion + 2 mins each for (slide 2 – slide 8)
DIBD PR02 | Presentation Structure.
Cover Page – Group details (BNU ID & NAME)
Table of Content
Slide 1 : Introduction
Slide 2: Role of Quantitative Research (Q1)
Quantitative research method
Examples of quantitative research method (from your selected organization.)
Structured Questionnaire
Slide 3 Role of Qualitative Research (Q2)
Qualitative research method
Examples of qualitative research method (from your selected organization.)
Slide 4: Correlation Analysis (Q3)
Describe Correlation & explain its importance in marketing research.
Examples of correlation analysis (from your chosen organizations)
Slide 5: Regression Analysis (Q3)
Describe Regression Analysis & explain its importance in marketing research.
Examples of Regression Analysis (from your chosen organizations)
Slide 6: Time Series Analysis (Q4)
Describe time series analysis & explain its importance in marketing research
Examples of Time Series Analysis (from your chosen organizations)
Slide 7: Critique of Analysis Techniques (Q5)
Limitation of Correlation, Regression & Time Series Analysis
Discuss how big data can help to address these limitations.
Slide 8: Recommendation: Effective Data Collection and Usage (Q6)
Explain how new technologies (like AI or big data) can be used more effectively in decision making (from your chosen organisation)
Slide 9: Conclusion
Group Log
References
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# Checklist for assessing your work:
Identify the role of quantitative research in modern marketing and data analysis (at the selected Organisation)
Identify the role of qualitative research in modern marketing and data analysis (at the selected Organisation)
Understand correlation, regression, and time series analysis.
Construct logic arguments connecting concepts, supported by course materials.
Provide examples of good practice from coursework in questionnaire design, discussion guide creation, and statistical analysis.
Evaluate issues related to analysis techniques, specifically focusing on Big Data and its relevance in modern business decision-making.
Recommend strategies for collecting and utilizing data effectively to enhance informed business decision-making.
