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POSSIBLE FORMAT FOR THE PAPER EXECUTIVE SUMMARY (1 page)  Should be written fro

May 9, 2024
Business and Management

POSSIBLE FORMAT FOR THE PAPER
EXECUTIVE SUMMARY (1 page)
 Should be written from the perspective of a manager delivering this analysis to the
CEO of Meta
STRATEGIC PROFILE/ ISSUE STATEMENT
 What specific problem(s) is the company facing?
 Is the problem well known? Has it been previously addressed? [Your report will be
highlighting this issue with critical analysis].
 Company’s vision, mission, business and marketing strategy
STRATEGIC ANALYSIS – EXTERNAL
 The external environment (economic, demographic, legal/political, technological,
global, sociocultural, sustainable physical)
 Porter’s Five Forces Model of CompetitionCompetitor Analysis (see SWOT analysis below)
STRATEGIC ANALYSIS – INTERNAL
 Does the company use cost leadership? Differentiation? Focus?
 Does it tend to use strategic leadership? Tactical?
 Company’s business plan, operational plan, leading indicators, and financial
considerations for success
 What are the core competencies?
 What level of diversification is present within the company? What does this mean?
 If the company is global, how does its international strategy differ from its domestic?
 How does the company rate its goals in terms of importance and how does this affect
its strategy?
 If appropriate, where do products/services fall within the BCG? Discuss this.
SWOT Analysis
SUMMARY OF OPERATIONAL PERFORMANCE
 Financial Overview
 Include ALL relevant financial and accounting information. This includes any charts and
graphs such as time series analysis of revenues/costs, per share value, etc. (Be sure to
properly label all charts/tables/graphs.)
 Possible discussion topics include an analysis of the company’s:
o Profitability
o Cash flow
o Financial strength
o Asset utilization
o Comparison to industry values/major competitor
STRATEGIC DIRECTION
STRATEGIC ALTERNATIVES
STRATEGIC IMPLEMENTATION
CONCLUSION (1-3 pages)
 From all that you have gathered, written, and studied, what do you recommend the
company do? Why?
 List any limitations the company has or appears to have. You have some latitude to
give your thoughts here.
BIBLIOGRAPHY

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