Please Write a report with details as follows:
Select one of the following business groups and criticaly discuss its
strategic position by following the below structure:
Americana group:
https://www.americanarestaurants.com/investors/
Or
P&G group:
https://www.pginvestor.com/company-strategy/default.aspx
Report structure:
Front page with report title, selected company name, total word count.
Section1:
-Introduce the Company background.
-Products produced or services offered by the company and ,
The different Strategic Business Units (SBU) of the group
-Company Key Performance Indicators-KPls (like profit, market share in different regions market capitalization and main competitors, etc)
-Company’s strategic purpose in terms of vision, mission, values and objectives
Section 2 :
Scan and analyse the company’s macro-environment in
Egypt.
Apply the Scenario Analysis to examine alternative views of how the
macro-environment might
develop in the future and influence yo chosen company. Consider the political, economic.
social, technological, ecological and legal forces. Enrich your answer with illustrations whenever
possible
Section 3:
Analyse the company’s industry and sector in Egypt.
Use Porter’s Five Forces to analyse the industry and sector of your chosen company. Enrich
your answer with illustrations whenever possible.
Section 4:
Analyse the company’s resources and capabilities in Egypt.
Use key framework of VRIO (Value-Rarity-Inimitability-Organisational Support) to analyse
whether the company’s resources and capabilities would enable it to respond to environmental
opportunities and threats. Enrich your answer with illustrations whenever possible.
Support your analysis in the above sections with real examples from your chosen Business
Organisation and other organisations whenever relevant.
References: You must include minimum of 10 academic sources other than the essential reading textbook.
Data sources
You must only use secondary sources of data for this assignment (i.e., information that is already
in the public domain such as textbooks, newspaper articles, Annual Reports, company websites,
journal articles etc.).
