Please use the attached template to complete the instructions attached.
Annotated
Bibliography Assignment Instructions
Overview
The
following are the six major research priorities of the Marketing Science
Institute:
1.
Delivering Customer Value
2.
The Evolving tech of Martech and Advertising
3.
Tools for capturing information to fuel growth
4.
The rise of Omnichannel promotion and distribution
5.
Organizing for Marketing Agility
6.
Innovation NPD and Commercialization
Review Research Priorities 2020 — 2022Links to an external site. ,
choose one of the subtopics (listed as 1.1., 1.2 or 2.1 2.2 etc…), and
answer the following questions:
“What
is the current state of research in this particular sub-area? What are the
major themes that researchers are finding in this area and what
specifically do they recommend to explore further?”
Instructions
An
annotated bibliography is a list of sources (books, journals, Web sites,
periodicals, etc.) one has used for researching a topic (Annotated
Bibliographies, 2020).
For
all sources used in your Discussion forum (minimum of 5) you should:
Provide
an APA formatted Citation (this should look like what you would
include in a normal reference section.
Summarize
the source
and discuss the research study that was conducted and what the findings
were.
Assess the source and discuss how
useful it is and how it compares with other sources in your paper.
Reflect
on how the
source will be useful to you in your discussion. How does it help to shape
your argument and how are you using it to shape your writing?
Each
annotation should look like:
Author
(year). Title of article. Title of
Journal, Vol no(issue). Pg to pg.
In
your summary, you will begin with a discussion of the research question the
study is attempting to answer. You will summarize the research that was
conducted and the specific findings that were uncovered. You will then provide
a summary of what this means for the topic.
Next,
you will discuss how the source compares with other sources in your paper and
how useful is the source in attributing to your writing. You won’t use an
in-text citation to reference the other source here. You should simply refer to
the general topics the other sources are discussing and how this article fits
with those.
Finally,
you will discuss how the source is useful in your discussion. You will need to
be specific on why it is important to use and exactly how you will use it in
your writing to shape your arguments.
*
You should use current sources written in the last five years.
*
Do not use “I” in any of the annotations.
*
Do not include an outline, you only need your annotation and paragraph (which
will cover, summarize, assess, and reflect).
Note:
Your assignment will be checked for originality via the Turnitin plagiarism
tool.
