Please see the necessary edits below(with special attention to adding non-scholarly references):
Introduction: Shorten the introduction to include only a high-level overview of the market for digital fitness and wellbeing devices. The sections covering consumer buying behavior should be removed. The focus is on presenting data for each of the three countries.
1.3: Reference List: While an extensive number of scholarly sources were used, there were no reliable, non-scholarly sources. A minimum of 12 non-scholarly sources are required (step 4). Trade journals, consumer reports, market reports, and the data from Statista are all non-scholarly sources.
Review and bookmark the UMGC Library pages below:
https://libguides.umgc.edu/articles
https://libguides.umgc.edu/scholarly
1.6: Proficient writing skills were evident throughout the report.
2.1 The issue, objectives, and the tasks to be performed outlined by ACME’s leadership were explained well.
2.5 Based on the market research findings presented, well-reasoned ideas were presented to ACME. However, it is unclear if the recommendation is to enter all three country markets. If yes, do you recommend entering all the markets at the same time?
6.1: Insufficient market research was provided for the markets (step 4). All three country sections need to be strengthened. Include current quantitative data for the digital fitness and well-being devices market for each country. E.g., buyer demographic profiles (typical buyer age groups and genders, average household income); average price ranges for digital fitness and well-being devices. Are there seasonal variations in sales? Where/how do consumers buy the devices?
