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Please see below the original instructions for my reasarch paper on SouthWest Ai

May 2, 2024

Please see below the original instructions for my reasarch paper on SouthWest Airlines, I will attach below my professors comments, the paper itself, and the text book. 
I would like to use this weekly e-mail to remind you again about the term paper. This is an individual assignment that you will submit by Thursday, April 18, 2024 on Brightspace. Choose a publicly listed company; it can be a U.S. firm or a multinational company. Position yourself as its chief executive officer, and then perform a due diligence that encompasses the following aspects: 
Describe the company’s background and situation;
Conduct external analysis with tools and techniques that you will learn in Chapter 3;
Perform internal analysis with tools and frameworks that you will study in Chapter 4;
Elaborate the firm’s business strategy: generic strategies (Chapter 6), innovation (Chapter 7);
Explain its corporate strategy (Chapters 8 and 9) and global strategy (Chapter 10);
Offer 2-3 strategies to maintain and leverage its competitive advantages.  
You should apply concepts, frameworks, tools, and techniques covered in this course. You may also substantiate your paper using additional literature (academic papers, related cases, current news, etc.) and supporting data from various sources. The length of the paper should be minimum 15 pages, double spaced, including tables, figures, and references. Plagiarism is strictly prohibited; if detected, your paper will not be graded, and you will lose the final paper score component. Late submission will automatically be rejected by Brightspace.

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