Please read the instructions carefully and follow the professor’s request to make changes and add necessary elements such as the success definition and exhibits supporting the conclusion. Thank you.
Instruction:
Prepare your SWOT table and exhibits as explained and demonstrated in Lesson 3-2: The SWOT & Critical Issues and submit it for grading.
Upload a single, professional PDF and Word document which includes the following:
The company’s definition of success
The completed SWOT table, with conclusions from your work in Step 2 in the SWOT cells and your critical issues statements in the inner cells.
Related exhibits that support your conclusions in the SWOT table and demonstrate your use of the analysis tools and theories that helped to derive them
Your SWOT Analysis will be graded according to the Grading Rubric for SWOT. You are encouraged to review the rubric in advance and refer to it while preparing your work, as it can help clarify expectations.
Feedback from professor :
Resubmission required.
Please note the following:
1- Your swot elements should be properly categorized. (O/T EXTERNAL) and (S/W INTERNAL)
Here is an example of your miscategorization in opportunities.
a) Promoting healthy consumption: Consumers prefer healthy products, and Tavazo can do so with its premium foods.1 b) Opportunity in online and e-commerce platforms: Tavazo has a store and export model and is expanding its business, where online selling and marketing perfectly complement the business.6 c) Preference for sustainability and ethics: The company has an ethical background and trust with customers where it can market on the proposition for more growth.5 d) International expansion: Tavazo is still analyzing where to increase its presence in its current market or venture into other markets, which shows its international expansion opportunities.
2- They should all be solution neutral.
3- Your definition of success is not submitted.
