Please, prepare the Power Point Presentation to the following scenario.
The presentation should last about 20 minutes and you should be prepared to answer any questions arising.
(Personal request : Please, explain every single calculation as I am not very kin in accounting. I would like to understand, what, where and why we have to calculate or include every particular thing and be able to justify them. Thank you))
SCENARIO
Jack van Dreil is a sole trader who has a wholesale sportswear business. He has been trading for 5 years. He supplies sports shops and other retail outlets in the South West.
When Jack started his business he concentrated on high end, recognised brands within the sports industry. At the end of 2018 he decided to extend his range of products to also offer less elite and less well-known brands.
Jack envisaged that this would increase activity and planned for this by renting bigger premises, buying one more delivery vehicle and embarking on a marketing campaign designed to increase the number of customers as well as making existing customers aware of his extended range. He did this in January 2019.
Jack has just received his year-end accounts for 2019 from his accountant and is concerned that he is heavily overdrawn at the bank. He thought the most recent year had been successful, vindicating his decision to increase his range, and is now not so sure.
He has supplied you with his accounts for 2019 as well as the previous year and has asked you to make a presentation to him explaining what has happened to his business and whether or not he was right to make the change. Your presentation should be supported by a PowerPoint.
Your presentation should:
• Give an overview of the financial performance of the business over the two years.
• Analyse in more depth the profitability, liquidity and management performance of the business using ratio analysis.
• Offer suggestions as to what may have happened.
• Critically evaluate the usefulness of using accounting ratios when analysing a business.
• Advise Jack what aspects of his business he should concentrate on in the coming year.
PLEASE FIND ALL DATA IN STRO2025 ASSIGNMENT 2 BRIEF file
Presentation of report:
Student Number Only (No name), Module Name, Assignment Number and due date in ‘Header’
Insert Page numbers
Harvard Referencing
Mark Scheme
Overview of performance 10%
Calculation of ratios 25%
Interpretation of ratios and suggested explanations 25%
Critical evaluation of ratio analysis as a management tool 10%
Recommendations for future action 10%
Delivery of presentation 10%
Response to questioning 10%
Total 100%
Assessed Learning Outcomes
3. Assess business performance using financial data, identifying possible risk factors.
4. Justify and use financial information for decision making purposes.
