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Please read the instructions carefully
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People-watching is a great part of marketing! For the final project, you will complete an observational study.
Go to any physical store; choose two distinct products on two different aisles.
Observe the buying behaviors of those who are buying the product(s) for 5 minutes.
For example, who is involved in making the decision (parent, child)? What external factors (lighting, music) may have influenced the person’s buying decision?
Be sure to observe from a distance!
How is the decision being made? Are they reading labels? On the phone? Does it seem as though the color and/or design of the packaging is a factor? Is the consumer making comments as they are deciding?
Once the data are gathered, the central focus of the paper will be applying how the observed characteristics were used in making a buying decision.
At a minimum, your paper should contain the following sections:
Introduction
Offer an introduction to why you selected the products.
Observations
Observation for Product 1
Observation for Product 2
Analysis
Develop your analysis on what you observed as it relates to the course materials. Use 3-5 concepts from the previous modules. For instance, Module 4 is internal influences.
Include a minimum of 4 credible resources in addition to the text.
Evaluation
This assignment will be graded using the M8 Research Project rubric. Please review this rubric prior to beginning your work. The Research Project is worth 30% of your final course grade.
Requirements
Be between 1250 and 1500 words. Use headings and subheadings using the assignment questions as a guideline.
Do not include abstracts, bullets, headings and subheadings, cover and reference pages, and charts and graphs in your word count.
On your cover page, add the word count.
Supported by at least 4 references in addition to the textbook.
Cite using the latest version of APA style. Justify your analysis by including in-text citations and your references as applicable.
Does not use blogs nor pedias, etc.
Follow the latest version of the APA Publication Manual. Use the following resources to properly cite your work:
APA StyleLinks to an external site.
Avoiding PlagiarismLinks to an external site.
Be in a Word document format, double-spaced, and use a 10- or 12-point Arial or Times New Roman font. The page margins on the top, bottom, left, and right should be 1 inch each.
Checked for spelling and grammatical errors.
