Please complete a partial comprehensive case analysis per the following guidelines. No conclusion is needed as this is only a partial case analysis:
PLEASE ONLY COVER THIS CRITERIA:
1. The case issues: This stage is critical to the analysis process. There may be many issues, with each having one
or two secondary issues connected to it. Often the root issues are described in the
introduction, developed throughout the case and summarized at the end. It is important that
you read the case thoroughly and then give a clear and accurate statement of the issues.
Although this is the first section of your paper, it is the LAST section that you write.
• 1A–Background: Describe the chronology of significant events that the company and
the industry has experienced up to the case time point? This should be one brief
paragraph.
• 1B—The Case Issue(s): Describe the current situation of the company at the time of
the case. Describe the significant opportunities and threats confronting the organization.
• 1C—Root Cause: Describe the root cause of the situation that the firm is facing.
Usually root causes can be pinpointed to either poor strategic decisions made earlier in
time (thus it’s important to detail the chronology of decisions), or poor implementation at
a functional level. Your analysis below will identify the root cause.
2. The External Environment
2A: The Industry Environment
i. Industry Five-forces. What are the threats from new entrants? What role do
substitutes play? What is the threat from buyers and suppliers? How do
industry competitors manage the threats from these sources?
PLEASE CITE ALL SOURCES USED, NO PLAGARISM, THIS WILL BE CHECKED
