Personal Branding Exercise:
Minimum 250 words, no more than 500 words. (Overall Assignment, not each section).
Typed, 12 pt font/Times New Roman
Double/Single space – your preference.
Please organize answers based on sections:
“Unleash Your Super Skill” – five questions listed.
“Step 1” Identify Your Top Five Values
List top five values
“Step 2”
Define each of your top five values – in detail with full description of how these values apply and are defined by you personally. Welcome to your personal brand experience
This personal brand experience is your opportunity to learn more about yourself, so you can make decisions and plans that maximize your university experience and chart a course for your career. It will also help you position yourself, so you can reach your goals.
What’s your brand?
In short, it’s your reputation. Each interaction you have with others has the opportunity to create a memorable experience, teaching them what they can expect from you. When you’re consistent in delivering those experiences, you build a strong reputation. Delivering your brand clearly and consistently across a wide audience helps open doors to opportunities. Your brand becomes your personal calling card—a unique promise of value; a distinct and authentic representation of you. In building your personal brand, you will define your individuality, maximize your strengths and manage your choices now to create future opportunities. Unleash your super skill
People with strong brands are clear about who they are. They know and maximize their strengths. Here, we give you the opportunity to uncover and define your skills and strengths.
To help guide you through this exercise, answer the questions below:
What are the strengths that others acknowledge in me?
When working on a team, what roles do I seek to fulfill?
When faced with an overwhelming obstacle, what are my “go to” skills to overcome it?
What was the most successful project I ever tackled and what made me successful?
What was the most important team role I ever fulfilled and why? Values
What’s your “north star?”
Your values are like your personal compass—they provide direction for your choices and behaviors. In this three-step exercise, you’ll work towards identifying, defining, and aligning your values.
Step 1: Identify your top five values
Go through the list of values in the table on the next page and eliminate words that don’t resonate with you.
Go through the list again and place a check mark next to the values that are important to you.
Go through the short list of values you checked and from that list, pick your top five values.
Once you’ve identified your top five values, now rank them. List your top five values here and rank them:
1.
2.
3.
4.
5
Step 2: Define your top five values
The words you selected are important because they mean something specific to you. It’s important to be clear about exactly what these words mean to you, as sometimes people have different interpretations of the same word.
For example, two people may have selected flexibility. To one, flexibility means the ability to be nimble in work style on a day-to-day basis; to another, flexibility means the interest in adding value to different types of organizations or working on different types of projects.
Since the words you chose resonate with you, you likely have a strong association with a way of describing them that is both personal and powerful to you. Write a sentence to each value that defines what the value means to you.
Value #1:
Value #2
Value #3
Value #4
Value #5
Failure to use correct spelling, punctuation and grammar will result in a loss of 1 point for each error.
Students may submit a Microsoft Word Document or PDF; Pages/Google Docs will not be accepted.
Students are welcome to use Pages and save/submit this document as a PDF.
