PART 1 – more practice related to Module 1:
1. Describe the firm’s competitive strategy using the framework from Module 1.
2. Describe a possible change the firm could make to their competitive strategy. (You do not need to analyze too much here; I am not looking for a well-developed recommendation, just another way for you to demonstrate you understand what ‘strategic choice’ elements are and thus, what a strategic change (i.e., different choice) would be.
3. No list 3-5 different tactics the firm might choose to perform in order to execute that strategic change from #2. (Review – as needed – the Module 1 lesson on strategic vs. tactical choices).
PART 2 – applying the lessons from Module 2:
Identify and LIST as many strategic assets as you can for the firm ( you should get at least TEN).
List (A) RESOURCES and (B) CAPABILITIES separately, being careful to adequately and correctly describe each such that it is specific, precise, and clearly specifies a resource or a capability.
From the combined list of items in A and B from #1, select the FIVE you believe are probably the most valuable sources of the firm’s competitive advantage. (NOT five resources and five capabilities..but the five resources or capabilities that you believe are most valuable)
Take those five candidates and assess them using the criteria and methods described in the lesson. You may use one or both of the analytical methods. For clarity, however, create and show a table or Excel matrix inserted into your document to visually represent your analysis. This table or worksheet should be embedded within your Word document, not given as an attachment.
Argue, using proper form (review from Module 1’s Strategic Thinking reading) and the data from your analysis, your conclusion about the firm’s top two sources of competitive advantage.
