Chapter 3 of Electronic Commerce:
The Strategic Perspective describes a number of methods to attract visitors to a business website.
Select three types of attractors and define and describe each. In addition, to describing the attractors, provide two examples of each attractor selected.
Paper Guidelines
The paper should be 3-4 pages in length, in your own words, properly cite any outside resources.
1″ margins and Times Roman Font, 12-point, or something comparable
The paper should be well organized with proper grammar and spelling.
Use at least 2 sources, other than the textbooks, to strengthen your arguments, points, etc.
Be sure to leave your name off the paper, this helps to ensure fairness in grading.
Be sure to properly cite any sources you use using APA format. You can get some help on
APA formatting here: https://owl.english.purdue.edu/owl/resource/560/01/
Paper Organization and Style
Organization Grading Guidelines: Presentation is very effective and presented in a logical format with a clear beginning, middle, and end. There is a clear statement of ideas and smooth transitions.
The writer has stated the main idea clearly and has provided relevant details.
The main idea is clearly conveyed in a presentation that is highly relevant and interesting. The student provides evidence of thoughtful input.
Details are rich and appropriate. Spelling, punctuation, and capitalization are virtually always correct.
Assessment Criteria
Answers all of the questions posed in the assignment (60%)
Paper Organization (20%)
Vocabulary, Grammar, Spelling, and Punctuation (10%)
Resource Use and Formatting of Citations using APA (10%)
Here is the book referenced above. Chapter 3 discusses increasing website traffic.
https://my.uopeople.edu/pluginfile.php/1183047/mod_page/content/41/ElectronicCommerce.pdf
