Overview
For this Performance Task Assessment, you will play the role of a consultant who has been brought in to help the leadership of a company struggling to evolve in the current market. You will present a report to the CEO in which you analyze the relationship of creativity and innovation to business practices.
Assessment Submission Length: Approximately 8–10 pages, not including title page and References page
Instructions
To complete this Assessment, do the following:
Be sure to adhere to the indicated assignment length.
In the FC001_Assessment_Template file, complete your work on the Assessment, using your Pre-Assessment submission as a starting point and incorporating any feedback as appropriate.
Before submitting your Assessment, carefully review the rubric. This is the same rubric the assessor will use to evaluate your submission, and it provides detailed criteria describing how to achieve or master the Competency. Many students find that understanding the requirements of the Assessment and the rubric criteria help them direct their focus and use their time most productively.
RUBRIC: https://tempolearning.brightspace.com/content/enforced/117492-FC001/assets/FC001_Rubric.pdf
Overall Feedback TO IMPLEMENT
Introduction:
The paper begins without a distinct introduction. It dives directly into defining creativity in business without setting up the context or outlining what the paper will cover.
Content:
Depth of Analysis:
The discussion covers key aspects of creativity and innovation in business, such as problem-solving, product development, and marketing.
The paper also explores the role of inspiration in the creative process.
Examples and References:
The paper uses relevant examples (Tesla and Coca-Cola) to illustrate points.
Citations are present, but over-reliance on Lu & Mason (2019) is noted.
One source (Tesla, 2024) is cited without corresponding detailed reference information.
Structure and Organization:
Flow of Information:
The content is somewhat repetitive and could benefit from better organization.
Transitions between sections are weak.
The concluding sentence about creative blocks and self-doubt seems abruptly cut off.
Paragraph Structure:
Each paragraph starts with a clear topic sentence.
Some paragraphs are dense and could be split for better readability.
Clarity and Style:
Writing Style:
Generally clear and concise.
Occasional awkward phrasing and grammatical errors detract from readability.
Terminology and Tone:
Uses appropriate business and academic terminology.
Tone is formal and suitable for an academic paper.
Citations and References:
In-Text Citations:
Citations follow a consistent format but lack variety in sources.
Some statements are cited multiple times (e.g., Lu & Mason, 2019) without need.
References List:
The references list is incomplete and does not include all cited works (e.g., “Tesla, 2024” is missing).
Conclusion:
Missing Conclusion:
The paper ends abruptly and lacks a summary or concluding paragraph to wrap up the discussion.
Overall Grade: B-
Feedback for Improvement:
Introduction and Conclusion: Add an introduction that outlines the scope and purpose of the paper. Include a concluding paragraph to summarize the key points and implications for business.
Structure and Flow: Organize the content with clear headings and ensure smooth transitions between sections.
Depth of Research: Include a broader range of sources to enrich the analysis and avoid over-reliance on a single source.
Clarity and Grammar: Proofread for grammatical errors and awkward phrasing to enhance readability.
Complete References: Ensure all cited works are included in the references list with complete details.
Consistency in Formatting: Ensure consistent page numbering and adherence to any specific formatting guidelines provided by the course or university.
