Overview
Customer loyalty should be a top priority for any organization. It is important to regularly remind team members of a company’s commitment to meet customer needs and expectations. One effective way to do this is by creating Standard Operating Procedures (SOPs) which are often communicated through infographics. These infographics serve as a visual reminder to employees of the company’s dedication to customer satisfaction and help to ensure that customer retention remains a key focus. In this assignment, you use your operational planning skills to create an infographic detailing an SOP regarding customer retention.
Preparation
View the Standard Operating Procedure (SOP) Infographic Download Standard Operating Procedure (SOP) Infographic to see an example of a simple infographic on taking a customer order. Similar to an earlier activity, you will be using MS Word, Visio, or another graphics program to create an infographic to paste into a Word document.
If you are using Word you can:
Open Microsoft Word.
Click on the Insert tab located on the top-left side.
Click on SmartArt and choose and modify a graphic of your choosing.
Instructions
Create 4 SOPs that are depicted on 4 separate infographics that emphasize the significance of understanding the values that customers have in their relationship with the food truck company, as well as ways to promote and maintain customer loyalty. They should reflect the six key principles for retention found in Chapter 10 of your textbook:
Pay attention.
Deal with one customer at a time.
Know your customers.
Give customers special treatment.
Service each customer adequately.
Do the unexpected.
Write a paragraph for each infographic that explains how the SOP might foster customer retention and loyalty.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:
Plan management activities that contribute to the quality of customer experiences.
