Our project is about a restaurant called solo pizza you should do the first 5 slides of the slides below. And i linked an example from a previous student, you should not copy exactly what he wrote but the same idea.
These some ideas i wrote during class you could use:
–
– Solo pizza is an italian restaurant in kuwait. Its located in a nice area. The food, the kitchen and the aroma makes you feel like your sitting in italy. The stuffs are professional, caters you with a smile and make sure that your dishes are served hot and delicious. ( what differences you from other restaurant ).
– The pasta and pizzas are hand made using The best flour exported from italy and
– Situation analysis: In the last 4 years in kuwait, restaurants have become a big thing, it became the number one country in the middle east that opens many restaurants, so the profit is increasing yearly. During the pandemic nothing have really changed cause people are still ordering via carriage and talabat and they have to pay for the delivery which means more profit.
– Marketing Objectives: To serve fresh cold lemonade and sorbe made of the rare sufsato amalfitano lemons that comes from an italian farm owned by a small italian family that no restaurant nor coffee in kuwait has.
– Decrease the prices
– Increase sale
– The prices are affordable and the place is perfect for a gathering after a movie night or a slice of pizza after a hard working day.
– Targeting customers of all ages.
– Grow social media engagement.
– Market segmentation, targeting, and positioning strtegies:
our customer segmentation is demographic, we’re focusing on families for a night out, high school or college student for a weekend gathering after a movie night, business workers leaving offices and passing by for a quick dinner. And yes the logo will be changed since it doesnt really represent what the brand is about.
– Marketing mix:
-products: pizza dough and pasta made by italian flour shipped from bologna.
-only restaurant to serve sufsato amalfitano lemons in sorbe and lemonades.
-italian furniter,
–
– We would be more on social media and news papers. We wont invite famous singers, actors or any celebrity in the entertainment industy but be more focused on famous chefs on instagram including ahmad alzamel, chefbjs, hisham ba3shen and mohammed al 3re3r. The reason why is because they have more experience in food and larger following that’s interested in delicious food and beautiful spots.
