Only one person per film. You can NOT choose a film you have already seen. (Remember: at the beginning of the semester, you filled out a survey of movies you have seen – so I will know.)
There is no template for this project —
Imagine you are working for a major distributor. The CEO (aka Chief) is considering buying a “library” of films for further exploitation eg: rerelease on the studio streaming service or to remake it or otherwise exploit in primary or secondary markets. The chief has assigned everyone on the marketing team and all executives to watch one of the films and write up a review.
Approximately 5-6 pages — OTHER MEDIA (eg: PowerPoint, video) is acceptable as long as it is a similar amount of work.
You should add any details or information that you find relevant to the Chief’s consideration.
Use the classwork, textbook, and class notes to help you determine “what an executive might want to know”
Consider: Your recommendation – either pro or con – regarding a remake. Any additional thoughts regarding the purchase of the film for the library? You need to include topics covered in class. You should assume the Chief is savvy and understands basic concepts of marketing (demographics, ROI, budget) – you want to take the conversation to the next level, demonstrating your ability to think through the problem and your expertise in entertainment.
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Film Review Rubric
Film Review Rubric
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeBasic Elements
Are the basic elements of the film addressed?
10 pts
Full Marks
All elements were addressed in a stellar fashion with care, attention, and clarity.
8 pts
Well Done
Most of the elements were addressed.
6 pts
Average
The elements were mostly addressed but missing depth.
4 pts
Did not achieve goal
10 pts
This criterion is linked to a Learning OutcomeFinancial Analysis
Does the Financial Analysis address both what was and predictions of what will be in the future? Was a marketing plan addressed?
15 pts
Full Marks
The past and future financials of the film and the film marketplace were addressed with consideration and research.
12 pts
Well Done
There was some research and some insight but could have gone deeper.
7 pts
Average
The basics were covered.
6 pts
Did not achieve goal
15 pts
This criterion is linked to a Learning OutcomeSummary
Was the summary of the film sufficient to express what is about and give the reader a solid understanding of the material?
20 pts
Full Marks
15 pts
Well Done
The summary is well written and explains the film.
11 pts
Average
The summary was written but only showed some elements that were needed.
6 pts
Directions were not followed
There was an attempt but it did not reach the standard of a true summary.
0 pts
No Marks
20 pts
This criterion is linked to a Learning OutcomeWhat should the CEO know?
Are the major elements of the story addressed via the list of possible considerations. Was significant detail or examples given?
35 pts
Full Marks
Hit all of the marks and then some. Really gave a lot of information that would help the buyer make an informed decision.
28 pts
Very Good
Solid work. Many of the elements were addressed .
21 pts
Average
Some of the elements were addressed, but many were missed.
12 pts
Did not achieve goal
Only a few of the elements were addressed.
0 pts
No Marks
35 pts
This criterion is linked to a Learning OutcomePresentation
Was the presentation given in a way that was easy to read and understand.
35 pts
Full Marks
The presentation was professional.
28 pts
Very Good
The presentation was good, easy to read, clear.
22 pts
Average
The material was organized but missing the engagement of the reader.
16 pts
Not quite there
The presentation was lacking in organization or style.
0 pts
No Marks
35 pts
This criterion is linked to a Learning OutcomeUse of material learned in Class
Were ideas or concepts introduced in class and in the readings addressed when analyzing the business potential of the film?
35 pts
Full Marks
Showed an understanding of material used in class. Used that understanding to demonstrate concepts in their analysis of the marketing for the film.
28 pts
Very Good
A good use of the material in class and demonstrating how to apply them to the presentation.
22 pts
Average
Used some of the material presented in class.
16 pts
Did not achieve goal
More was needed to demonstrate understanding of materials presented in class.
0 pts
No Marks
35 pts
Total Points: 150
