Refer to the attached and answer the following:
Let’s bring our know-how about Digital Transformation from the past sessions into this discussion by analyzing if Amazon is the right company to launch this business (I’m sure Norman will have an opinion on this). It is a different take on the question: on how can they win the space?
What makes a company successful to launch such a new technology-infused business model that really reshapes the industry in a new format: employees need to shift their understanding, customers need to adopt novel behaviors, and partners and competitors might be completely different from the existing relationships. What is key for an organization to be successful here, and is Amazon matching your criteria list? Also, are there other players with equal or even higher chances of success?