Objective
To prepare a final version of a business plan
To identify an exit strategy
Description
Students will finalize their business plans, select strategies for the continuing growth of their businesses, and decide at which point in their businesses’ life cycle they will exit and how.
Instructions
Submit the final business plan which is comprehensive document that explains the purpose of the business. A business plan serves several purposes. It can help convince investors or lenders to finance your business. It can persuade partners or key employees to join your company. Most importantly, it serves as a roadmap guiding the launch and growth of your new business.
Evaluation and Feedback
Final Business Plan will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.
Activity/Competencies Demonstrated % of Final Grade
The Executive Summary is clear and effective as a stand-alone overview of the plan /10
Description of the product/service features, benefits, pricing, current stage of development /10
Analysis of size, growth, trends, market segments, customers and competition /10
Persuasive description of the target market, product/service strategy, pricing, distribution, sales, advertising and promotion /10
Plan for production/delivery of product or services, product cost, operating complexity, resources required /10
Backgrounds of key individuals, ability to execute, organization structure, role of non-student executives, which students will execute /10
Resources and capabilities. Barriers that can be establishes Are they sustainable? /10
The financial plan is consistent and effective in capturing financial performance. Key assumptions on risks, growth, margins, major expenditures and seasonality are clearly described /10
Proposal to investor/lender: amount of funding required, type of investment offering /10
Demonstrates good organization, including a strong introduction and conclusion /10
Total /100
