Objective:
The objective of this term paper is to assess and analyze the implementation of corporate entrepreneurship within a selected company. Students are expected to apply theoretical concepts learned in the course to a real-world scenario, demonstrating their understanding of corporate innovation and entrepreneurial strategies.
Instructions:
1. Company Selection:
– Choose a publicly traded company that has demonstrated a commitment to corporate entrepreneurship and innovation. The company should have a track record of successfully implementing entrepreneurial initiatives.
2. Literature Review:
– Provide a comprehensive literature review on corporate entrepreneurship, disruptive thinking, and innovation. Discuss key theories, models, and frameworks that are relevant to the chosen company’s approach to corporate entrepreneurship.
3. Company Overview:
– Provide a brief overview of the selected company, including its history, industry, and key competitors. Highlight the company’s mission, vision, and any stated commitment to innovation.
4. Corporate Entrepreneurship Initiatives:
– Analyze specific corporate entrepreneurship initiatives undertaken by the company. This could include the launch of new products, strategic partnerships, internal innovation labs, or any other relevant initiatives. Evaluate the success and impact of these initiatives.
5. Challenges and Lessons Learned:
– Identify challenges faced by the company in implementing corporate entrepreneurship. Discuss how the company has addressed or overcome these challenges. Extract lessons learned that can be applied to other organizations.
6. Recommendations for Improvement:
– Provide recommendations for how the selected company can further enhance its corporate entrepreneurship efforts. Consider potential areas for improvement, innovative strategies, or additional initiatives that align with the company’s goals.
7. Conclusion:
– Summarize key findings and insights from the analysis. Reflect on the overall impact of corporate entrepreneurship on the company’s competitiveness and long-term sustainability.
Format:
– The term paper should be well-structured, written in academic style, and adhere to a standard citation format (e.g., APA, MLA).
– The length of the paper should be between 10 to 15 pages (excluding references and appendices).
This assignment aims to challenge students to apply theoretical knowledge to practical situations, fostering critical thinking and analytical skills within the context of corporate entrepreneurship.
