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Sony Corporation was founded in 1946 by Masaru Ibuka and Akio Morita as Tokyo Tsushin Kogyo, launching Japan’s first tape recorder, the Type-G. The company, renamed Sony in 1958, became famous for innovations like the Trinitron TV (1968), the Walkman (1979), and the PlayStation (1994). Known for its influential role in electronics, gaming, and entertainment, Sony has established itself as a global technology leader (Sony Group Corporation, 2023).
Sony’s approach, as outlined in their 2023 Corporate Report, indicates a commitment to aligning their business strategies with sustainability goals. Sony’s CSR is built on creativity and technology, aiming to inspire emotion while focusing on diversity, sustainability, and harnessing various viewpoints for innovation (Sony Group Corporation, 2023).
In Sony’s 2023 Corporate Report, the company highlights its pledge to sustainability through its initiative, Road to Zero, which aims to achieve a zero-carbon footprint for the entire Sony Group by 2040. This ambitious goal is part of their broader commitment to CSR, which marries creativity and technology to produce a diverse and sustainable innovation pipeline. Sony’s investment in this sustainable future is not just about reducing carbon emissions but also involves a strategic shift towards more environmentally friendly business practices and products (Sony Group Corporation, 2023). This demonstrates Sony’s commitment to long-term ecological sustainability alongside its business objectives.
Competitor, Samsung was founded in 1938 by Lee Byung-chul in Su-dong as a small trading company dealing in groceries and noodles. Over the decades, it evolved into a multinational conglomerate, entering the electronics industry in the late 1960s. Notable developments include its first black-and-white television in 1970, becoming a major international corporation. Today, Samsung is a leading global innovator in technology, known for its consumer electronics, particularly smartphones, and semiconductors (Samsung, 2023).
Samsung’s 2023 Sustainability Report highlights their CSR strategies structured around five pillars: Environment, Employees, Sustainable Supply Chain, Empowering Communities, and Digital Responsibility. Their goals include achieving complete reliance on renewable energy across multiple regions by 2025 and fostering future generations’ technological capabilities (Samsung, 2023). Samsung has made significant investments in creating eco-friendly products, such as using recycled plastics in its devices and committing to 100% renewable energy use in its factories by 2025. These activities are part of a broader strategy that includes enhancing the environmental sustainability of its products and operations, which not only reduces costs but also appeals to increasingly environmentally conscious consumers (Samsung, 2023).
Sony and Samsung have demonstrated their commitment to Corporate Social Responsibility (CSR) through various tangible activities that not only enhance their global reputation but also contribute to their financial success. For instance, Sony’s CSR activities include its “Road to Zero” environmental initiative, aiming to achieve a zero environmental footprint by 2050. This initiative reflects their understanding of sustainability as integral to long-term profitability and stakeholder trust (Sony Group Corporation, 2023).
Both companies’ approaches to CSR illustrate a strategic alignment with broader societal values, highlighting that modern corporations can drive both social good and business benefits. This synergy between ethical responsibility and financial performance underscores the profound role CSR plays in contemporary business practices.
