MLA format
Must Include 4 scholarly sources (minimum) All primary sources must be from the HCC Library Database
NOTE- Your 4 scholarly sources included in your paper must also be in your annotated bibliography.
In commerce, advertising typically is defined as a media-based line of communication used by a business to call the public’s attention to its products or services. Advertising is a major marketing technique. Marketing refers to an economic activity that seeks to understand, define, predict, and influence consumer behavior. Traditional advertising media include print, radio, television, and outdoor billboards, with internet-based or digital advertising experiencing a dramatic rise in economic importance since the mid-1990s. Another widely used but indirect form of advertising is known as product placement, in which advertisers pay the producers of movies and television shows to feature their branded products within the context of fictional media.
Worldwide, companies spent a reported $710 billion on advertising in 2021, including about $284.3 billion in the United States’ market alone. In 2016 digital advertising spending eclipsed television advertising spending for the first time in US history. Digital advertising continued to dominate industry growth, commanding 57 percent of the US market share in 2021, with analysts estimating total expenditures of $162.4 billion. Digital advertising included $58.8 billion spent on social media and $98.6 billion spent on search engine placement. Meanwhile, television advertising experienced repeated year-over-year declines, dropping to $39.9 billion or 14 percent of market share in 2021. Advertisement spending for audio, including digital audio and podcasting, increased to reach $16 billion in 2021. Increases in advertising spending on products in 2021 were led by the beverage industry, and the entertainment, retail, and technology sectors.
Find 4 or more scholarly sources that focus on advertising and the impact it has had (whether past or present or possibly the future) on society as a whole and on particular segments of society (think teens or minorities or females etc…) and make arguable claims (take a position) on what these terms mean, how they have impacted society (positively? negatively? something in between?) and possibly how it is or has changed and what this means for the future.
ALL QUOTATION OR PARAPHRASE should be cited in-paper (put the author’s name or other source identifier directly in your paper). Failure to give credit to the author is plagiarism and will result in a zero for the assignment. Use of AI (artificial intelligence is considered plagiarism/academic dishonesty and will result in a zero for the assignment.
here are the source I used in my annotated bibliography
https://doaj.org/article/4587c02ef988498b8ea88074cd0ca37e
https://doaj.org/article/aa67d3ca841b46a2bd17e5943c2bf92d
https://doaj.org/article/b5520574ab274c64af43fb3d369fc0d6
