Marketing Plan
Write the marketing plan, including the items listed below.
Marketing Plan Guideline
Provide a description of your product/service.
Discuss the innovation your product/service brings to the marketplace.
What is the problem/need the product/service solves or addresses?
How will the product/service solve or address the customer’s needs?
What are the features, advantages, and benefits of the product/service?
Describe any product variances.
Describe the social media marketing applications.
Describe how GIS will be used to capture market data.
Position in the PLC.
Position in the ILC.
Describe the plan for branding, including the use of logos, slogans, jingles, mascots, and color schemes.
The value proposition.
The marketing mix.
The major characteristics of the target market (demographics/ psychographics/geographics).
Competitive analysis.
Total sales to this market in the geographic area.
Total sales, year one, year five, and year ten.
The percentage of demand this business expects to capture.
The FMOT and SMOT for the customer.
Marketing communication plan (internal and external).
Customer relationship management plan.
Eight pages minimum.
Section: Management Plan
Write the Management Plan, including the items listed below as applicable.
Management Plan Guideline
Board of Directors & rationale for members
Management and ownership
Management staff structure with an organizational chart
Key managers
Talent management plan
Diversity, equity, and inclusion plan
Organization chart
Job descriptions
Recruitment plans
Retention plans
Compensation plan
Rewards, bonus, recognition plans
Training & development plans
Insurance plans & costs
Government rules & regulations (if applicable).
Six steps of economic decision making as applied to your business
Seven pages minimum
