Major Case Analysis Instructions
For this assignment, you
are required to address an issue or problem faced by your company of
choice and will analyze it using the techniques taught in this course.
View the rubric for this assignment here.
Each student must submit to the assignment folder a Major Case Study Analysis no later than Sunday 11:59 PM EST/EDT of Module 7. (This assignment folder may be linked to Turnitin.)
The write-up is limited to 12-15 double-spaced pages, not including a title page and exhibits (include as appendices).
Selecting an Organization
Explore news/current events to locate a business that has a complex
problem which needs to be addressed. The problem may be related to any
business topic (i.e. accounting, marketing, legal, etc.).
It is suggested that you select a
recent problem of a public company, which will ensure that you will have
access to the information necessary to complete your project.
As you select an organizational
problem for your class project, it is important that you select an
organization that is interesting, possibly useful to you in your career,
industry, or interests. An organization or industry you are interested
in should give you better access to information.
Use the 9-step case analysis process as a guide:
Skim the case to get an overview of the situation.
Read the case thoroughly to digest the facts.
Carefully Review information in exhibits.
Decide what the strategic issues are.
Begin your analysis with some number crunching.
Apply the concepts of strategic analysis.
Check out conflicting opinions
Support your opinions with reasons and evidence.
Develop recommendations and an action plan.
Your analysis and recommendations
should be supported with high-quality evidence, including textbooks and
peer-reviewed academic journal articles covering the appropriate topics
that apply to your specific problem from the following list:
Accounting
Business Communications
Business Ethics
Business Finance
Business Integration and Strategic Management
Business Leadership
Economics
Global Dimensions of Business
Information Management Systems
Legal Environment of Business
Management
Marketing
Quantitative Research Techniques/Statistics
