LinkedIn
Due: Mon Apr 29, 2024 11:59pmDue: Mon Apr 29, 2024 11:59pm
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LinkedIn
NOTE: You MUST submit the URL from your desktop browser even if you create the profile on your mobile app. I cannot open mobile app links submitted in Canvas.
LinkedIn is an important tool for your professional career. Business professionals and associates will use it to network with you and verify your biography and background. It is your professional image to the world, as opposed to other social networks. It is also a useful tool to network professionally and to build engagement for your business. You can use the platform to build your credibility as a thought leader. I want you to focus on creating your personal profile in LinkedIn for this assignment and not a Company Page for your subject. You would need a personal profile prior to creating a Company Page, regardless. LinkedIn Pages
https://business.linkedin.com/marketing-solutions/linkedin-pages
and How to Use LinkedIn for Business
offers tips for setting up and leveraging your LinkedIn business profile. To build leads for B2B, you will want to work with LinkedIn Sales Navigator https://business.linkedin.com/sales-solutions/cx/18/08/linkedin-sales-navigator?src=go-pa&trk=sem_lss_gaw&veh=LSS_NAMER_T1_US_Search_Google-Brand_DR-PRS_Contextual_SalesNavigator-Alpha_All_English_Core_308336719144__sales%20navigator_e_c__&mcid=6625793832262914073&cname=LSS_NAMER_T1_US_Search_Google-Brand_DR-PRS_Contextual_SalesNavigator-Alpha_All_English_Core&camid=1047480706&asid=50981825986&targetid=kwd-311473814308&crid=308336719144&placement=&dev=c&ends=1&gclid=Cj0KCQjwy8f6BRC7ARIsAPIXOjjxZ6jzxr4BA8e3ng4NnMxxYuqM-MgpFnNd7D1csqzoQeoWVNjB1AAaAg59EALw_wcB&gclsrc=aw.ds
To use this app effectively, review these tips to Get the Most Out of LinkedIn Sales Navigator https://wiza.co/blog/how-to-get-the-most-out-of-linkedin-sales-navigator/
and Advanced LinkedIn Content Strategy https://www.socialmediaexaminer.com/advanced-linkedin-content-strategy-for-more-leads-and-sales/
. You’ll also want to turn on LinkedIn’s Creator Mode (even in your personal profile) and use LinkedIn Creator Mode Analytics https://www.socialmediaexaminer.com/linkedin-creator-mode-analytics-understanding-your-content-performance/
. Review strategies for How to use LinkedIn to Become a Thought Leader.
https://www.linkedin.com/pulse/top-10-strategies-become-linkedin-thought-leader-2023/
If you already have a LinkedIn account, you will use that account for this assignment. The most important aspect of your LinkedIn account is keeping it current. Higher Education LinkedIn For Students
https://learning.linkedin.com/for-higher-education
. is a great resource with tips for creating a successful profile, productive networking, effectively communicating, finding a job or internship, etc.
LinkedIn is famous for connecting professionals all over the world. Many people associate it with finding new positions and advancing one’s career, but LinkedIn can also be a valuable space for expanding the network for many types of businesses.
Create a Company Page:
Unlike personal profiles, LinkedIn company pages are set up to better represent a brand or organization. Even if you run a small operation, using a company page and connecting it with your own profile is a good move. It allows you to post updates and add information that comes across much better from a brand name than from an individual.
Highlight Your Business on Your Own Profile:
Personal profiles are still a powerful tool on LinkedIn. They give you the opportunity to present yourself as the individual behind the brand and build a professional reputation. Make sure your profile details the activities of your business and links to all the important pages: your business website, professional Twitter account and so forth.
Update Frequently:
Through your company page, you can post news and update your professional community on the recent developments of your company. It’s important to use this option frequently and strategically. Relevant updates that you should consider include recently completed projects, new cooperation’s, news coverage, creative tips, new features or products and anything that shows your business as an active and serious operation.
Use Great Visuals:
Every type of visual content that you upload to LinkedIn should be high quality – from the company logo to your own profile image. LinkedIn is not a very visual network, so it’s important that the little freedom you have with images is taken advantage of cleverly. For instance, when you post updates, you can actually edit the images that are shown with it. Check out the National Geographic Society page for a shot of inspiration.
Start a Group:
A great social feature on LinkedIn is the ability to start a group that revolves around a specific interest. If you can connect your business to a general topic that engages people, you can set up a group, stir a discussion and make sure members know about your business. Visit the Nikon Photographers group, https://www.linkedin.com/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fgroups%2FNikon-Photographers-1722607%3Fgid%3D1722607%26mostPopular%3D%26trk%3Dtyah%26trkInfo%3Dtas%253Aphotographers%252Cidx%253A2-2-3. which gives a great example of how a group revolved around a successful business can work.
Participate in Other Groups:
Creating your own community is not enough in the social media world. You need to be active in existing communities and interact with other users. The idea here is not to spam groups with posts about your business activity, but to engage in an actual conversation that creates real ties.
Get Employees and Partners on Board:
If you work in a team environment or cooperate often with other professionals, you can get a lot more attention by involving these people in your LinkedIn activities. If strangers see that your company page is followed by professionals with skills and experience, your credibility immediately becomes more solid.
Write Smart:
Think of the content you post on LinkedIn just as you would treat your company website or blog. The texts you add to your company summary section, to news updates or to your own personal profile need to be targeted and optimized. Two important points here are using keywords that emphasize your speciality, and writing clever and brief content that shows you’re an expert in your field.
Interact:
Despite the more professional focus, LinkedIn is still a social network. To succeed here you need to be a social player that engages with people. The good thing about LinkedIn is that it helps you interact with the right people by showing you circles of connectivity. Browse through profiles of your connections and see who they’re involved with. You might discover a valuable lead.
Take LinkedIn Seriously:
Like any other marketing channel, LinkedIn will work well for you if you take it seriously and put in the effort to understand how it can best work for you. Because it’s not a network “for the masses,” many people tend to use LinkedIn haphazardly. If you want to see real results, you should incorporate LinkedIn into your broader social media marketing strategy. Stay up to date on LinkedIn news, learn about the features and tools, and browse through company pages and personal profiles to see how others put LinkedIn to good use.
LinkedIn Assignment Instructions
Watch LinkedIn Assignment Instructions https://www.3cmediasolutions.org/privid/414440?key=1010b16cdee245a07f6074652362024048b9ed21
and use the instructions to complete the assignment. If you already have a LinkedIn account, please be sure that it has the components required for this assignment. You can remove them after the assignment is graded. NOTE: You MUST submit the URL from your desktop browser even if you create the profile on your mobile app. I cannot open mobile app links submitted in Canvas.
10 POINTS Create LinkedIn account.
12 POINTS Add each of the following in View Profile – Profile: Photo (face or head shot recommended); First Name and Last Name; Headline
12 POINTS Click Add Profile Section and include: Experience; Education; and 2 Skills
12 POINTS TOTAL Use Search to Connect with at least 2 people in your network (6 POINTS EACH). It may take awhile for them to Accept. You may want to ask at least 10 people to Connect in order to have 2 accept. If they have not accepted prior to grading, that is okay.
4 POINTS Use Search to find relevant Groups. Ask to join at least 1 group. If you have not joined it prior to grading, that is okay.
Click on Me – View Profile. Copy your LinkedIn Profile URL from your desktop browser. Check the URL in another tab to confirm it is correct. Return to our course in Canvas and click SUBMIT ASSIGNMENT in this assignment link. In the Website URL tab, paste your URL into the box next to Website URL:. Then click SUBMIT ASSIGNMENT.
Enter Web URL
Website url input
