The case study notes have been available since 23 May. The case questions are listed below. Students are expected to submit approximately a 3000-word response to the case study. The due date for this assessment is 30 May 2022 11.59 pm Sydney time.
Case Study: Xiaomi: Entering International Markets (Links to an external site.) W17235-PDF-ENG
https://hbsp.harvard.edu/tu/309d3f27
Please ensure you address all the parts of each question. All the questions are of equal importance. You should use concepts and frameworks from IBUS5003 and the information that is provided in the case.
Please answer the following 6 case questions. You should use concepts and frameworks from IBUS5003 and the information that is provided in the case. Each question is worth equal points. The total word limit is 3000 words. You may use approximately 500 words to answer each of the following 5 questions.
Is the Chinese smartphone industry an attractive and profitable one? Do an industry analysis using Porter’s five forces framework to determine the level of attractiveness of this industry. Please be reminded to include in your analysis the presence of foreign smartphone companies such as Apple and Samsung in China.
What are the main motivations for Xiaomi to expand into international markets and pursue an internationalization strategy? Are these motivations any different from the typical motivations that developed-market firms have had in their own internationalization?
What are the common features of the markets selected by Xiaomi? Why did Xiaomi choose Hong Kong and Taiwan as the first markets to enter before initiating major expansion into international markets? Why did Xiaomi choose India and Southeast Asia as its most important markets?
How did Xiaomi enter the international market? What were the key advantages of the entry mode that Xiaomi utilized? What other potential entry modes could Xiaomi utilize for its international expansion and what advantages would they have?
Why is Xiaomi in trouble now? First, analyze the disadvantages of the entry mode strategy that Xiaomi utilized. Second, analyze why Xiaomi was fined in Taiwan. Third, discuss Xiaomi’s patent dispute in India.
What choice should Jun Lei Make? How can the company resolve the problems it is experiencing? What alternate entry mode strategy (alliance-based, contract and investment) should it explore?
For this case study assignment, you do not need to research external sources to answer the case questions. Please use materials on Canvas modules and articles in the reading list provided through the course this semester. Show your understanding through the relevant application of frameworks in your analysis of the facts from the case.
The due date for this assessment is 30 May 2022 at 11.59 pm Sydney time. This assignment is out of a total of 40 marks or 40% of the assessments for this course unit.
During the assessment period stated above, students are not allowed to email their teachers, communicate with other students, or engage with any third parties to discuss the assignment. This should be 100% your work.
Some important instructions:
– this is an individual assignment, not to be discussed with peers or other persons
– only word file will be accepted and marked (note: no pdf, image, or other non-text formats)
– students do not have to provide APA referencing and intext citation, only reference to relevant concepts, frameworks, readings, examples, companies from Canvas modules and cases discussed in workshops.
We recommend font size 12, 1.5 spacing, clearly numbered answers, and short paragraphs written in standard English.
Save your completed work in WORD (no PDF or IMAGE files please) with your tutorial workshop class number and tutor’s name. Include your SID number in the text and total word count. Check carefully that it is the correct file when uploading to the individual case study Assignment page here. All the scriipts must go through Turnitin for similarity checks (the icon is shown before you proceed with file upload, and will not be visible during the process).
Each student is allowed one attempt to submit one file only on the assignment page. Do not email your file to your teacher as we do not mark email attachments.
Remember to click save at the bottom of the page. You will not be able to return and make changes to the file uploads after submitting your scriipt. A late penalty will be applied.
