Introduction/ Identification of Artifact
• Can draw from your topic proposal
• Identity your artifact and what makes it relevant for the study of communication
• Identify the approach you plan to take in your analysis
• Identify the research question your analysis seeks to answer
• Preview the main sections of paper
Literature Review
• Scholarly/ Academic perspectives on your topic
◦ How has your topic been studied by authors?
◦ What will they say?
• Review/Cite these studies in your paper
◦ Chronological
◦ Compare/ Contrast
◦ Topically (Similar Artifacts/ Similar Theories)
Explanation of Method/ Approach
• Explain what you plan to focus on in your analysis
◦ What kind of method or lens will you use in your analysis?
◦ What aspects of your artifacts will be used to illustrate?
◦ What justifies this approach to your artifact?
◦ Why is your approach beneficial for readers to read?
Analysis
• Part of the “Justification” criteria for your paper
• Demonstrates/ Show/ Illustrate how your artifact justifies your interpretation
◦ Where/ How does it highlight what you say it highlights?
◦ Provide concrete examples
Conclusions
• Review main ideas of paper
• Answer research question
• Highlight what was learned in this analysis
◦ What do we learn about the artifact?
◦ What do we learn about rhetorical processes/ the study of communication?
MY ARTIFACT: Coachella music festival. How coachella creates a different perspective on everyone, how some ind-ividuals see it as a religious event, how it has become a marketing machine for other brands, social media influ-encers have taken over the whole true aspect of coachella, and what different types of rhetorical appeals does it help bring the audience in? What is the cultural significance of it? In rhetoric, how do we see coachella compared to other festivals and why is it so big and popular?
