Instructions
To demonstrate their social responsibility, many companies engage in sustainability, causes, or green marketing efforts; however, such efforts can backfire. In recent years, the terms greenwashing and causewashing have emerged to refer to marketing efforts that capitalize on the goodwill associated with environmental or charitable causes but reflect minimal commitment.
In this discussion forum, you will discuss these topics:
Explain why it is important for companies to demonstrate their social responsibility through sustainability, green marketing, and cause marketing. Refer to both articles listed.
Would such efforts make you more or less likely to buy from these brands? Why?
Find an example of a greenwashing or causewashing ad. Include a copy of the ad in your post.
Compare the difference between a real commitment and a minimal commitment to social responsibility through green marketing or cause marketing.
Your initial post must be at least 350 words.
Be sure to properly cite your textbook and refer to and cite both articles in your response according to the APA: Citing Within Your PaperLinks to an external site. guide.
Be sure to use subject headers for each of the questions asked.
Review the Level Heading section of Introduction to APALinks to an external site. resource from the Writing Center for more information.
Guided Response:
Respond to at least three of your fellow marketers by Day 7 (Monday), including one who has a different opinion than you on one of the questions, and attempt to convince them of your position.
You are encouraged to post your required replies earlier in the week to promote more meaningful discussion and collaboration between you and your fellow marketers.
Continue to monitor the discussion forum through Day 7 (Monday), and respond to anyone who replies to your initial post.
