Instructions
Over the past 4 weeks, we have discussed many forms of communication. We are, once again, going to focus this information on a specific area…Marketing. Please read all of the articles provided in the content section for this week to give you a good idea of what you need to do to come up with a good marketing campaign. I would like you to create a fictional company and present a marketing campaign to brand that company. Make sure that you give me some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of yourself as a marketing executive and you are trying to convince the customer (owner of the company) why your marketing plan will be effective. I do not expect you to create an all-inclusive campaign, you just need to be able to clearly express your ideas to your client. These ideas should include how you intend to reach their target audience and should be supported by research to show your client that you have looked into their company as well as the market that they intend to sell. Please attach your paper as a Word document to this assignment.
Paper must include:
Cover Page
3-5 pages content
Reference Page –
Wikepedia is not an acceptable source for this paper should you choose to use additional sources.
APA Format
Connecting with consumers via live buzz marketing: public perceptions and the role of ethical ideology.
Authors:
Kimmel, Allan J.1
Source:
Business Ethics: A European Review. Apr2015, Vol. 24 Issue 2, p205-220. 16p
https://www.proquest.com/docview/1113500475?parentSessionId=JLzxRMq9YomuFkxXiXD%2FpBZC6tDCEqUXusFzvMiMfoI%3D&accountid=8289&sourcetype=Scholarly%20Journals
